Hard Baits

The Spro Little John DD 70 Deep Diving Crankbait designed by B.A.S.S. Elite Series Angler John Crews. It dives deeper, casts farther and fishes easier than most deep divers. A unique Tungsten weight transfer system and an aerodynamic streamline design...

The Daiwa Steez Custom Suspending Crank features an amazing action and is extremely versatile. It wiggles, wobbles, and twitches fish after fish into the boat. The unique weight transfer design is great for casting and it has neutral buoyancy that...

The Rapala Ott's Garage Slim 6 is born out of the sawdust from Ott DeFoe’s garage. The Rapala Slim is a thin, flat-sided balsa bait with a tight wobble and finesse-like action. This thin design and lightweight circuit board lip move less water and...

The Rapala Ott's Garage Tiny 4 is born from the sawdust from Ott DeFoe’s garage. The Rapala Tiny is a thin, flat-sided balsa bait with a tight wobble and finesse-like action. This thin design and lightweight circuit board lip moves less water and...

The Rapala DT Series will dive faster and stay in the strike zone longer than any other crankbait. Only the DT Series lures are made from the top seven percent of select balsa wood. Perfectly consistent wood, combined with carefully placed internal...

The Smithwick Devils Horse Topwater Prop Bait has built a reputation in the bass fishing world that's ageless. It's a dual-propeller wooden surface bait, that is sleek, balanced, and throws water. The Devil’s Horse simply catches fish because it...

The Strike King KVD Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to work, far casting, premium “walk-the-dog” topwater lure with great action. Rhythmically twitch your rod tip to make the nose go side to side. Take one...

The Lobina Rico Suave has been named appropriately, just ask anyone who's thrown one! Even the slightest rod twitches sends the Lobina Rico Suave into a smooth side-to-side reaction that coaxes big bass into biting! Handcrafted, it will be hard to find a...

Often imitated, but never duplicated are the Lobina Rico topwater baits. These masterfully crafted poppers cast and have action like no other topwater popper on the market. Balanced precisely, every Rico bait works flawlessly right out of the package to...

The Lucky Craft Squarebill Crankbaits provide a less-evasive presentation that is perfect for targeting fish in heavily pressured environments. Constructed using a high-float plastic, the Lucky Craft LC Silent Squarebill Crankbaits...

The 6th Sense Crush Dogma was designed as a 'walk-the-dog' topwater lure. Being able to glide and turn with the twitch of the rod, the Crush Dogma's action and knocking rattle system is exactly what the 6th Sense Pro Fishing Team had in mind. Unlike...

Hank Cherry made sure that the Berkley Stunna had all of the action a jerkbait needs. Maximum darting action and easy 180 degree head turns and side flash when jerked, dual brass weights and a tungsten weight transfer system for increased casting...

The Berkley Stunna has all of the action a jerkbait needs. Hank Cherry’s knowledge and Berkley design expertise, came up with the Berkley Stunna. With action, casting distance, and durability at the forefront of the design process, the Stunna...

The 6th Sense Curve Finesse Squarebill was designed for conditions when you need to downsize your lure to match the size of the bait. This crankbait will hunt erratically in shallow depths of 1-3 ft and covers water with ease. Whether casting in your...

The Catch Co. Mike Bucca Baby Bull Gill works exceptionally well in places where bigger fish feed on panfish, shad, or small bass. These spots can be a creek, pond, river, or reservoir. A smooth and steady wind allows the bait to swim 2-5 feet below...

The KNUCKLE LD Crankbait has been custom-tuned to tackle the toughest fishing conditions, specifically pressured fish. Based off the popular Megabass Knuckle Squarebill, the Knuckle LD is fitted with an ultra thin circuit board lip which delivers a...

We all know there's a time and place for a premium, flat-sided crankbait which is why The 13 Fishing Flatty Daddy was created. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with premium VMC chemically...

The STORM Chug Bug Madflash is a great go-to topwater bait. The unique colors of these bait add even more flash so fish can zero in on them quickly. The cupped mouth means you are moving a lot of water with every twitch of the rod tip and last but...

The Rapala DT Series will dive faster and stay in the strike zone longer than any other crankbait. Only the DT Series lures are made from the top seven percent of select balsa wood. Perfectly consistent wood, combined with carefully placed internal...

The Rapala DT Series will dive faster and stay in the strike zone longer than any other crankbait. Only the DT Series lures are made from the top seven percent of select balsa wood. Perfectly consistent wood, combined with carefully placed internal...

The Rapala DT Series will dive faster and stay in the strike zone longer than any other crankbait. Only the DT Series lures are made from the top seven percent of select balsa wood. Perfectly consistent wood, combined with carefully placed internal...

The 6th Sense Axis Metal 2.0 Crankbait is new and improved. A metal insert in the mouth of the bill is there to ensure long-lasting use out of your crankbait and a louder knock underwater. The bill is also 10% smaller on the AXIS Metal 2.0 which gives it...

Savage Gear 3D Wake Snake is the perfect baby snake imitation with a realistic swimming topwater action. It swims with a wide "S" action either on the surface or just below, depending on the selected tie point. 3D Scanned Details Realistic Action...

The Savage Goby Crankbait is inspired by a 3D scan of a freshwater goby. This little crankbait packs plenty of action into a small package. Its large bill is good at deflecting off the deep structure where predatory fish hide. With a loud rattle chamber...

The 6th Sense Splash Back 70 Topwater Popper is no ordinary top-water popper. With innovative design, this bait provides just the right variation to turn those seasoned bass into bitters.  The Splash Back utilizes a unique keel-shaped body with flat...

The Strike King KVD Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to work, far casting, premium “walk-the-dog” topwater lure with great action. Rhythmically twitch your rod tip to make the nose go side to side. Take one...

The 6th Sense Speed Glide 100 swimbait was designed as an all-purpose bait imitation lure with the presentation versatility needed for most fishing conditions. The natural action of the Speed Glide resembles a fleeing baitfish in distress and provides...

The Spro RkCrawler crankbait was designed to have a wide wobbling hunting action. It has an ability to bounce off cover like no other crankbait that triggers aggressive strikes. Just hit rocks and wood and the RkCrawler does the rest. Gamakatsu #5 Round...

The Spro Little John Micro DD is mindblowing for its size! Have you ever heard of a "Finesse style crankbait"? Well, all of the features of the Little John are made in a smaller size for those tougher days that you have to make them bite! 45 mm in...

The Spro Aruku Shad is a lipless crankbait that is designed to run nose-down when retrieved. The nose-down action allows the bait to come through cover extremely well and allows the bait to stand on its nose on the bottom like a feeding baitfish. The...

The Spro Aruku Shad 60 is a lipless crankbait that is designed to run nose-down when retrieved. The nose-down action allows the bait to come through cover extremely well and allows the bait to stand on its nose on the bottom like a feeding baitfish. The...

The Googan Squad Banger square bill is designed to be fished around mondo hangouts like rock, wood, and docks. The square bill design allows for easy deflection when banged against cover. This helps prevent snagging while creating a unique swimming...

The Googan Squad Mini Banger square bill is designed to be fished around mondo hangouts like rock, wood, and docks. The square bill design allows for easy deflection when banged against cover. This helps prevent snagging while creating a unique swimming...

The Googan Squad Klutch lipless crankbait is designed to have a realistic tight wobble to mimic swimming baitfish and fleeing craws. Toss this bait year round when bass are bulking up in spring or when they are feasting in the fall. Mustad triple grip...

The Googan Squad Hound is a walking topwater bait with a cupped mouth for increased splash as you work this bait. It features three needlepoint hooks with a feathered back hook. While at a standstill the Hound will sit with its backside down, which give...

The Googan Squad Blooper popper is a topwater bait that splashes and pops its way across the surface. Designed with a cupped face for a big splash and "bloop" sounds, it features two needlepoint hooks with a feathered back hook. The belly is outfitted...

The Megabass Deep-X 200 crankbait remains one of the most effective baits to be in the water. A weight transfer system allows for greater casting distance, faster startup action, and optimal action and deflection characteristics. The low center of...

The Evergreen OB Popper remains one of the most effective topwater baits out there! A sharp edged cup creates strong pop sounds as well as weak ones. When this bait is paused the feather tails go to work! The unique design and the countless number of...

The Evergreen JT Topwater remains one of the most effective topwater baits you have ever heard of! A flat-sided body controls the rolling while still pushing water. Fixed weights allow for longer casts and stay quiet not scaring away fish. When this bait...

The 13 Fishing Jabber Jaw Hybrid Squarebill is a shallow water crankbait with a lot of action. The Jabber Jaw swims as angry as it sounds with a side to side wobble and its square bill is perfect for deflecting debris which results in more...

The Storm Arashi Glide Bait 19 brings a very realistic glide action at any speed. This bait is developed to sink slowly with a slight tilt down from the head to fall naturally. The Arashi Glide Bait swims in an “S” action that gets the...

The Megabass Dyna Response is a super-thin stainless steel plate that cuts through water and features a carefully sculpted weight that generates powerful vibrations and a quick start-up action. The Dyna Response brings an outmatched flash, high-pitch...

The Evergreen SB Topwater Plugs remains one of the most effective top water bass baits you have never heard of! The unique design and countless number of details that goes into every Evergreen SB Topwater Plug is truly a dream to fish and not to mention...

The Duo Realis Apex Tune is built to be an essential tool. It comes with a signature action and a soft deflection. The lure was designed with a line eye moved further back, to lift it’s posture and be more snag-free.   Model...

The Duo Realis Popper 64 casts accurately like a dart. With a thicker wall-thickness, the Popper 64 is ready to get beat up. Due to a thin angled cupped face, it requires less rod effort to walk it across the surface.  Length: 2-½...

The Duo Realis Spinbait is built with two props that create a subtle, yet intriguing presence in the water. Designed to be casted long distances, the Duo Realis Spinbait is built for a new technique of fishing that is called spybaiting. This sinking...

The Duo Realis G-Fix Spinbait has been designed specifically for baitcasting rods and reels thanks to a physically heaiver contruction. Not only is the bait heavier, but it remains increadibly compact as well, which means this bait can cast effortlessly...

The Duo Realis Spinbait 72 Alpha is designed to increase your casting distances. It has a familiar swimming motion that acts as a baitfish and it drives bass crazy. When pausing the bait it leaves a signature shimmy.  Length: 2-⅞ in  Weight:...

The Berkley Digger has quickly become the crankbait of choice for tournament anglers that need to target deep schools of fish! The Berkley Digger dives quickly and enters deeper strike zones with an aggressive wobble that flashes hard side-to-side...

The STORM Arashi Cover Pop has everything a good top water bait should have! Just the right amounts of pop, chug and splash, the Arashi Cover Pop deploys it's "struggling bait" action on top of the water's surface with minimal effort making this...

The STORM Arashi Spinbait is quickly becoming a go-to bait for both professional and recreational anglers. Taking the fishing world by storm (no pun intended) the Arashi Spinbait sinks slowly so you can fine-tune it to exactly where the fish are...

The Megabass Pop X is a bait every bass angler needs to consider when the topwater bite is on. Like all Megabass lures, the design of the bait far exceeds what we are used to. Internally, the Megabass Pop X features a series of inner walls that...

The Strike King Bitsy Minnows are a great all around bait for anglers of any skill level. These tiny little crankbaits are irresistable to a wide variety of freshwater fish from walleye and bass, to trout and crappie making them the perfect...

The Strike King KVD Square Bill Crankbait was designed by four-time BassMaster Classic Champ Kevin VanDam, this crankbait provides strike-triggering action for power fishing in 2 to 6 ft. of water. A squarebill and erratic wandering action entice fish to...

The Strike King KVD 1.5 DeepDiver Crankbait takes its popular design of the shallow Strike King KVD 1.5 square bill but adds a deep diving square bill. The ever popular and tournament winning design now reaches depths of 9+ feet! The...

The River2Sea Top Notch features a lot of subtle difference that make huge impact in the performance of topwater fishing. Not only will you quickly notice a double blade prop in the rear, but the Top Notch also features a cupped mouth. These two...

The One Knocker Spook thumps bass with a sound like no other topwater bait. The single tungsten rattle contained in a sound-intensifying chamber produces a loud thump that draws fish from long distances. Its positioning within the body of the lure makes...

The River2Sea Whopper Plopper comes from a strong blood line of fishing catching history thanks to it xtra strong components and special hook hangers, wires and #4 size treble hooks. The Whopper Plopper's claim to fame is its unique rear tail that spins...

The River2Sea Lane Changer features a well though out design thanks to the help of 2012 Bassmaster Classic Champion Chris Lane! Virtually calling out to big bass, the Lane Changer produces big sound and movements that break the surface and create a...

The Strike King HC KVD Splash Popper does it all with its tantalizing combination of waling, spitting and chugging water as it attracts hungry bass. Designed for the legend, Kevin VanDam himself, the splash popper features a narrow nose that makes...

The Strike King KVD Squarebill Magnum Crankbait is beefed up to go after those giants that feed on bigger baits. The erratic wobble action of the Strike King KVD Squarebill Magnum Crankbait has put fish after fish in the boat and has cashed check...

The Spro Little John 50 Crankbait pulls out all of the stops when it comes to quality and innovative design in the world of shallow running crankbaits. Diving from 3-5 feet of water with intense action, the Little John 50 features a unique "computer...

The Rapala Ultra Light Pop takes a classic small top water popper design and brings to the table big versatility when it comes to targeting a wide varieties of fish. Species from panfish to giant large and small mouth bass cannot resist the sputter...

The Jackall Pompadour is not your average top water bait. Necked down from the its bigger brother, the premium design on the Popadour features metal wings that fold down for bombing casts and deploy on the retrieve alerting fish that there is an...

With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or twitching retrieves, the results are the same…crushing strikes from...

Whether you are targeting a precise piece of structure or open-water hunting for suspending fish, the Megabass S-Crank does the trick like no other squarebill on the market. The secret sauce of the S-Crank is in its erratic wobble and side to side...

The secret behind the Megabass Pop Max is an all new and revolutionary gill system that sends this bait into over drive in the world of top water bass fishing. In addition to the Pop Max's gill openings that allow for water to pass through and create...

The Rapala DT Series will dive faster and stay in the strike zone longer than any other crankbait. Only the DT Series lures are made from the top seven percent of select balsa wood. Perfectly consistent wood, combined with carefully placed internal...

The Rapala DT Series will dive faster and stay in the strike zone longer than any other crankbait. Only the DT Series lures are made from the top seven percent of select balsa wood. Perfectly consistent wood, combined with carefully placed internal...

The all-new Jackall Riser Bait 009PS is going to be a fish catching monster! Based off of the original design of the Riser 007, the Jackall Riser Bait 009PS now features a cupped mouth, rear prop and larger profile that will demand...

The Megabass Vatalion is so realistic we'd venture to be it would fool even the most season fish that prey on small panfish! Extremely easy to use, the design of the Megabass Vatalion works magic just retrieved and is tuned for all speeds...

The Megabass Sonicside crankbait provides unbelievable casting distances we just are not used to seeing from squarebill crankbaits. Aerodynamically designed, the Megabass Sonicside features specialized internal weights to promote deep and...

The Lucky Craft Gunfish 115 combines two very popular topwater presentation to make one that is irresistible to big bass! Walk-the-dog and popping, this 4.5" inch bait features a slim, tapered body so its easy to cast and work on the retrieve...

The Megabass I-Slide 135 is very effective straight retrieve swim bait with the ability to cut on a dime with a simple rod twitch. Thoughtfully crafted, the Megabass I-Slide 135 features a lot of technology packed into a very impressive lure...

The Heddon Torpedo has been a favorite topwater option for a very long time, and for good reason. This little bait is irresistible to big fish thanks to its rear prop that breaks the water surface. Weather its a straight retrieve or a twitch, the Heddon...

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished...

Fresh from overseas, the Jackall Riser Bait 007R has been developed in Japan and is unlike anything you have ever fished! The panicked movements of the Jackall Riser send this bait shooting out of the water just like a fleeing baitfish. You will be...

The Heddon Pop’n Image is a very verstatile topwater option for anglers all year around. The unique design of the this bait allows for both "walk-the-dog" and "pop'n" action so you can create a lot of surface commotion and get the...

The Heddon Chug'N Spook combines two time-tested and proven fishing techniques into one! The Heddon Chug'N Spook features a cupped mouth that spits and pushes water instantly alerting nearby bass and finished up with a sleek "walk-the-dog"...

Being a "cut" above everyone else, you wont want to miss out on the Jackall Chopcut! Its one of a kind construction features two thin blades that slice through the water while creating a sputter and deafening acoustic. Offered in a variety of detailed...

When its time for work, the Rapala BX Brat is always ready. This rugged bait is perfect for fishing in high-contact bodies of water where it deflects brush, rocks and other cover all while wobbling its way to another bite. The Rapala BX Brat...

Not all topwater baits are created equally, and the Megabass Dog X Diamante proves just that with its masterful design! Crafted to produce a hard "cutting" action, the Megabass Dog X Diamante allows anglers to use the ever popular...

The Heddon Super Spook JR is one of those very special lures you have probably seen in someones tackle boxes since the day you first started fishing. The classic design of the Heddon Super Spook JR creates an enticing "walk-the-dog" movement...

The Berkley Choppo Topwater Bait is guaranteed to get noticed thanks to its cupped rear propeller. A very easy and effective topwater bait to work, the Berkley Choppo Topwater Bait chugs and plops along creating a cadence big bass cannot...

The Berkley Spin Rocket Topwater Bait calls fish to the surface with its wounded bait fish action for heart pounding topwater strikes! The slim, hydrodynamic design of the bait makes it a dream to cast as well as giving it a suductive...

TheBerkley Bullet Pop Topwater Bait is a proven fish catcher with tons of features that separate it from the other topwater baits on the market. The design of the Berkley Bullet Pop Topwater Bait uses a rear tail weight for added casting...

The Berkley Bad Shad is a great addition to any angler's tackle box thanks to a proven design and very enticing action. Diving 5-7ft, the Berkley Bad Shad displays a very attractive side rolling action with its slimmed profile...

The Berkley Spin Bomb Topwater Bait is an ideal bait to use in shallow, calm water when bass begin feed on bluegill another other bait fish. Fitted with two props, the Berkley Spin Bomb Topwater Bait starts chugging and spitting water...

The Catch Co. Mike Bucca Baby Bull Shad is made to use for beginners all the way to pro anglers. The Baby Bull Shad features a slow-sinking, jointed body that creates a realistic swimming action. Retrieve this bait with a steady retrieve, twitch it, or...