Crankbaits

The TRS Custom Bandit Walleye Deep Crankbait features a custom paint job we can guarantee you the fish have never seen before. With precise attention to detail and thought, each bait has a specific color scheme specifically designed to target trophy...

The Daiwa Steez Custom Suspending Crank features an amazing action and is extremely versatile. It wiggles, wobbles, and twitches fish after fish into the boat. The unique weight transfer design is great for casting and it has neutral buoyancy that...

The Rapala Ott's Garage Slim 6 is born out of the sawdust from Ott DeFoe’s garage. The Rapala Slim is a thin, flat-sided balsa bait with a tight wobble and finesse-like action. This thin design and lightweight circuit board lip move less water and...

The Rapala Ott's Garage Tiny 4 is born from the sawdust from Ott DeFoe’s garage. The Rapala Tiny is a thin, flat-sided balsa bait with a tight wobble and finesse-like action. This thin design and lightweight circuit board lip moves less water and...

The Rapala DT Series will dive faster and stay in the strike zone longer than any other crankbait. Only the DT Series lures are made from the top seven percent of select balsa wood. Perfectly consistent wood, combined with carefully placed internal...

Bandit Deep Suspending Minnow Neutral buoyancy can be a powerful trigger in a walleye trolling lure. Add the Bandit Suspending Minnow to your spread, and rather than floating up out of the strike zone on the pause or turn, your bait stays at the...

The STORM Hot 'N' Tot Madflash has been a fish catcher since day one. The classic wobble action combined with it's shad profile make it an irresistible meal to any unassuming walleye. Great for trolling, the STORM Original Hot 'N' Tot features a...

The Berkley Flicker Shad has been a game changer for anglers all over the nation providing top-notch fish catching at a great price. With tons of colors to choose from, the Flicker shad is a go-to choice for many walleye trolling anglers. The premium...

Storm Deep Jr. Thunderstick Madflash uses UV bright finishes, 3-D holographic eyes and an external scale pattern even the baitfish can’t tell its a lure. Fish will devour this bait whether trolled, cast, twitched or jerked this bait...

The Strike King Pro Model Crankbait Series 3 is a small-bodied deep diver, the Series 3 is designed to enhance castability, thus reaching maximum depths. One of the most popular crankbaits on the market! Small bodied Deep diver  Length...

JT Custom Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deeper with maximum flash and tail action. The Flicker Minnow body design, in...

The Storm Thunderstick is true in design and manufacturing to the very original. With a natural shape and rolling action of a minnow you can’t go wrong. To top it all off, the addition of loud rattles and premium VMC hooks make this combination...

The Bandit Walleye Shallow Crank excels at catching walleyes in deep water. The Shallow Walleye Bandit will troll down to 12 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow...

The Rapala DT Series will dive faster and stay in the strike zone longer than any other crankbait. Only the DT Series lures are made from the top seven percent of select balsa wood. Perfectly consistent wood, combined with carefully placed internal...

The Rapala DT Series will dive faster and stay in the strike zone longer than any other crankbait. Only the DT Series lures are made from the top seven percent of select balsa wood. Perfectly consistent wood, combined with carefully placed internal...

The Rapala DT Series will dive faster and stay in the strike zone longer than any other crankbait. Only the DT Series lures are made from the top seven percent of select balsa wood. Perfectly consistent wood, combined with carefully placed internal...

The 6th Sense Axis Metal 2.0 Crankbait is new and improved. A metal insert in the mouth of the bill is there to ensure long-lasting use out of your crankbait and a louder knock underwater. The bill is also 10% smaller on the AXIS Metal 2.0 which gives it...

The Savage Goby Crankbait is inspired by a 3D scan of a freshwater goby. This little crankbait packs plenty of action into a small package. Its large bill is good at deflecting off the deep structure where predatory fish hide. With a loud rattle chamber...

The 6th Sense Crush 100X crankbait takes mid-range cranking to the next level. Unlike other crankbaits, the 100X has a uniquely designed tail with a distinctive taper that erratically moves the lure through targeted areas. Designed to quickly and...

The 6th Sense Crush 50X crankbait takes shallow cranking to the next level. Unlike other crankbaits, the 50X has a uniquely designed tail with a distinctive taper that erratically moves the lure through targeted areas. Designed to quickly and efficiently...

The 6th Sense Cloud 9 Series is the ultimate line of mid depth diving crankbaits. Premium color schemes along with the detailed features are what set this series of crankbaits on a cloud above the rest. The unique bill and body profiles were engineered...

The 6th Sense Cloud 9 Series is the ultimate line of mid depth diving crankbaits. Premium color schemes along with the detailed features are what set this series of crankbaits on a cloud above the rest. The unique bill and body profiles were engineered...

The 6th Sense Cloud 9 Series is the ultimate line of mid depth diving crankbaits. Premium color schemes along with the detailed features are what set this series of crankbaits on a cloud above the rest. The unique bill and body profiles were engineered...

The 6th Sense Cloud 9 Series is the ultimate line of mid depth diving crankbaits. Premium color schemes along with the detailed features are what set this series of crankbaits on a cloud above the rest. The unique bill and body profiles were engineered...

The 6th Sense Cloud 9 Series is the ultimate line of mid depth diving crankbaits. Premium color schemes along with the detailed features are what set this series of crankbaits on a cloud above the rest. The unique bill and body profiles were engineered...

The 6th Sense Crush Mini 25MD crankbait takes finesse cranking to the next level by allowing you to downsize your crankbait on high pressured days. The Mini 25MD is uniquely designed to hunt erratically through the targeted depth range of 4 to 7 feet...

The 6th Sense Crush 250MD crankbait takes mid-range cranking to the next level. Unlike other crankbaits, the 250MD has a uniquely designed tail with a distinctive taper that erratically moves the lure through targeted areas. Designed to quickly and...

The Spro RkCrawler crankbait was designed to have a wide wobbling hunting action. It has an ability to bounce off cover like no other crankbait that triggers aggressive strikes. Just hit rocks and wood and the RkCrawler does the rest. Gamakatsu #5 Round...

The Spro Little John Micro DD is mindblowing for its size! Have you ever heard of a "Finesse style crankbait"? Well, all of the features of the Little John are made in a smaller size for those tougher days that you have to make them bite! 45 mm in...

The Spro Aruku Shad is a lipless crankbait that is designed to run nose-down when retrieved. The nose-down action allows the bait to come through cover extremely well and allows the bait to stand on its nose on the bottom like a feeding baitfish. The...

The Spro Aruku Shad 60 is a lipless crankbait that is designed to run nose-down when retrieved. The nose-down action allows the bait to come through cover extremely well and allows the bait to stand on its nose on the bottom like a feeding baitfish. The...

Troll your way to more and bigger fish with the WNC Boogie Shad. The Boogie Shad has built in rattles that will rival the loudest in the industry and a unique dancing action to drive fish crazy! Featuring strong components, sharp hooks, and an aggressive...

The TRS Custom Flicker Minnows are pro-designed and tournament-proven. These minnow baits dive deeper with maximum flash and tail action. The TRS Custom Flicker Minnow body design, in combination with its impressive dive curve, get you to the fish...

The Megabass Deep-X 200 crankbait remains one of the most effective baits to be in the water. A weight transfer system allows for greater casting distance, faster startup action, and optimal action and deflection characteristics. The low center of...

The Megabass JP Vibration X Dyna is unmatched in its class, with a realistic bluegill/shad profile that will visually trigger reaction strikes. It utilizes internal balancers that activate action instantly. This system focuses on the balance as the...

The Megabass Deep-X 300 crankbait remains one of the most effective baits to be in the water. A weight transfer system allows for greater casting distance, faster startup action, and optimal action and deflection characteristics. The low center of...

The Megabass Deep-X 100 crankbait remains one of the most effective baits to be in the water. A weight transfer system allows for greater casting distance, faster startup action, and optimal action and deflection characteristics. From ponds, to rivers,...

The Evergreen CR Crank remains one of the most effective baits on the water. A tungsten weight transfer system allows for further casting and accuracy. A fixed weight at the low center allows for quick starts and responses. The unique design and the...

The Evergreen CR Crank remains one of the most effective baits on the water. A tungsten weight transfer system allows for further casting and accuracy. In the crankbait is a fixed weight at the low center that allows for quick starts and responses. The...

The 13 Fishing Jabber Jaw Hybrid Squarebill is a shallow water crankbait with a lot of action. The Jabber Jaw swims as angry as it sounds with a side to side wobble and its square bill is perfect for deflecting debris which results in more...

The JT Custom Bandit Walleye Deep Crankbait features a custom paint job we can guarantee you the fish have never seen before. With precise attention to detail and thought, each bait has a specific color scheme specifically designed to target trophy...

Viper Custom Tackle UV Flicker Minnows feature amazing new UV stickers that help bring these baits to life in any water conditions! Painted in custom colors, these baits have been designed specifically to target big walleye, salmon and trout all year...

Cast or troll your way to putting more fish in the boat with the Walleye Nation Creations Shaky Shad. The WNC Shaky Shad has a one-of-a-kind wobbling action with loud built-in rattles to call fish on from a distance. The Shaky Shad was designed to mimic...

Troll your way to more and bigger fish with the “WNC Reaper” from Walleye Nation Creations. With its baitfish profile, strong Size 4 hooks, enticing wobbling action, and loud rattles to call fish in from a distance. It’s the next lure...

The Berkley Digger has quickly become the crankbait of choice for tournament anglers that need to target deep schools of fish! The Berkley Digger dives quickly and enters deeper strike zones with an aggressive wobble that flashes hard side-to-side...

Bandit's Generator Walleye Deep Diver improves on the go-to minnow crankbait that every angler loves by adding glow stick insertion points. By bringing illumination and glow to the body, Bandit has made sure fish will not be able to resist the bright and...

The TRS Custom Painted Jointed Deep Husky Jerk swims with the classic Rapala "wounded-minnow" wobble and an exaggerated tail action that fish can't refuse, but this time it looks a lot better! These hand-painted baits feature...

TRS brings ones of the most proven walleye casting and trolling baits to the next level will a full assortment of custom, hand-painted models. Painted for bodies of  Lake Winnebago, Poygan, Butte De Morts and the Bay of Green Bay, these patterns are...

A TRS exclusive, the Tackle Industries' Rattlin Wasp offers big performance at a price point you will love. With a popular baitfish profile, the Rattlin Wasp has incredible action and is versatile enough to fish at both fast and slower speeds. The...

The Storm Original Wiggle Wart is a lure that just about every angler has had success on. Great for bass fishing, this classic design is a fail safe for targeting just about any species with its famed side-to-side action and distinct...

This multi-species shallow running crankbait, with its detailed scale pattern, imitates many baitfish including shiners, shad and herring. The ThinFin has an erratic, darting action produced by its flat sides and deep body. This top of the line bait is...

The STORM Original Hot 'N' Tot has been a fish catcher since day one. The classic wobble action combined with it's shad profile make it an irresistible meal to any unassuming walleye. Great for trolling, the STORM Original Hot 'N' Tot features a...

The JT Custom Tackle Deep Husky Jerk has all the legendary action of the Rapala Deep Husky Jerk with a new spin of color combinations. This lineup includes hand selected paint schemes specifically for the mid-west fisheries that big walleyes cannot...

The JT Custom Tackle Deep Husky Jerk has all the legendary action of the Rapala Deep Husky Jerk with a new spin of color combinations. This lineup includes hand selected paint schemes specifically for the mid-west fisheries that big walleyes cannot...

The Reef Runner Ripshad 200 Series offers enticing action, unique design, and more depth making this rattling shad bait heads and fins above the rest. The Ripshad can be trolled to a depth of 16 feet on 10 lb. test line, also cast and retrieved to 8 feet...

The Strike King Bitsy Minnows are a great all around bait for anglers of any skill level. These tiny little crankbaits are irresistable to a wide variety of freshwater fish from walleye and bass, to trout and crappie making them the perfect...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...

From the clear lakes of Scandinavia to the murky waters of the Amazon the Super Shad Rap patterns offer perfect imitations of the prey of predator fish and attractor colors. Natural swimming action at any speed. Features: Balsa Wood Construction Natural...

The ultimate deep jerkbait, the Deep Suspending Rattlin’ Rogue is the stickbait of choice when you’re fishing for deepwater, suspended or lethargic bass, walleye or other gamefish. On the cast this long, slender stickbait gets down beyond 6...

The name says it all! The Smithwick Top 20 Rogue is designed to dive to depths of 20 feet displaying an action freshwater fish just cannot resist. A must have for any fisherman's walleye arsenal, these baits are proven producers that can be trolled...

It might not look it, but this little crankbait is totally revolutionary. Made from high density foam, not flimsy balsa wood or hollow plastic. The Hornet is a super durable crankbait that will catch you hundreds of fish without falling apart. The...

The Strike King KVD 1.5 DeepDiver Crankbait takes its popular design of the shallow Strike King KVD 1.5 square bill but adds a deep diving square bill. The ever popular and tournament winning design now reaches depths of 9+ feet! The...

The Reef Runner 600 Series Deep Little Ripper has an incredible darting action as it dives deeper than the Little Ripper. It wobbles wider and stays deeper than any other minnow bait in its class. Reef Runner's feature premium high gloss chip-proof...

The 700 Series Reef Runner Ripstick is a rattling minnow imitator designed to deliver a wide erratic action. This tournament winning jerkbait has a curved design, V-bill for speed, and nearly suspends without weights.  Size  4-3/4" ...

The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its...

The Reef Runner Little Ripper has a incredible darting action. It wobbles wider and stays deeper than any other minnow bait in it’s class. The curved body and “V-bill” make it perfect for casting for big walleyes!   Size...

The keys to a good suspending jerkbait are lots of flash and an erratic action, and in many case the ability to sit motionless right in front of a bass. The Suspending Rattlin’ Rogue has been doing that – and catching bass – for more...

The Salmo Hornet is a floating/diving crankbait made from super tough ultra sonic welded plastic construction. Trolling or casting, the Rattlin' Hornet is a new generation of Salmo lure that changes forever what anglers should expect from a small bite...

The Smithwick Suspending Super Rogue is a fish catcher whether you are trolling or casting. Designed with a special weight-tranfer system, the Super Rogue rattle actually moves toward the rear of the bait when being casting for maximum distance and...

Get deep with the Reef Runner 800 Series Deep Divers. Available in just about any color you can think of the, the 800 Series Deep Diver is perfect for trolling casting for big walleyes! A deep diving 4″ rattling minnow bait designed to dive quickly...

A medium-sized body with a wider wobble and an oversized bill to deflect off cover. The Series 4 is great for medium depth, heavy cover applications and dirty water. Wide wobble design Free floating rattles Chip-resistant finishes  Length...

Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster. The XD series from Strike King has set the standard for deep-running crankbaits. Emits varying sound frequencies Free-floating...

The Spro Fat Papa 55 comes from tweaking the Spro Fat Papa 70 to make it the perfect late season crankbait for bass. With a tighter wobbling acton and the new rattle addition, the Fat Papa 55 was designed for colder temperature drops and dirty water...

The Rapala Countdown is just one of the those baits everyone should own. Sinking at a foot per second, the Coundown lets you fish the entire water column with the confidence of the Rapala reputation for quality and detail. Each lure is hand tuned to...

The Rapala Shad Dancer is a true multi-species bait designed to imitate the erratic action of a shad bait fish. Constructed from balsa wood, the Rapala Shad Dancer can be cast or trolled reaching depths from 7'-10'. On the retrieve,...

Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for...

The Rapala Ultra Light Crank presents itself in a big way despite its size with an aggressive wobble and rolling action. Using the Ultra Light Crank with a crank and pause approach is deadly above weed beds as its naturally buoyant body stops...

The Rapala Shad Rap RS has been a proven fish catcher since the beginning thanks to its premium construction and famed shad design. Constructed from premium balsa the Shad Rap is a great option for walleyes and other freshwater species like large and...

The Rapala Shallow Shad Rap is ideal for fishing shallow bodies of water bringing the tried and true Shad Rap action closer near the surface. Made with premium balsa wood, the Rapala Shallow Shad Rap is naturally buoyant and extremely durable...

At a mere 1/8 oz. the Rapala Ultra Light Shad is the smallest, headstrong shad bait Rapala makes. Small in size, but not in features, like a precision internal weight and a classic shad profile, the Ultra Light Shad succeeds where others fail. Running...

The Rapala Jointed Shad Rap has been a trusted fish catcher for years, and for good reason. It just works! The enticing action of the Shad Rap gets amplified by jointing the two sections together to create an intense wobble action and loud rhythmic...

Whether you are targeting a precise piece of structure or open-water hunting for suspending fish, the Megabass S-Crank does the trick like no other squarebill on the market. The secret sauce of the S-Crank is in its erratic wobble and side to side...

The Rapala DT Series will dive faster and stay in the strike zone longer than any other crankbait. Only the DT Series lures are made from the top seven percent of select balsa wood. Perfectly consistent wood, combined with carefully placed internal...

The Rapala DT Series will dive faster and stay in the strike zone longer than any other crankbait. Only the DT Series lures are made from the top seven percent of select balsa wood. Perfectly consistent wood, combined with carefully placed internal...

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished...

The Michigan Stinger Trip Lip is a deep-diving trolling lure with an awesome trip technology integrated into the lip. This eliminates fighting the lure and focuses the battle to your catch. When you get a strike, the release will open so you're not...

The Berkley Flicker Shad Jointed is a welcomed addition to a staple lineup anglers all over the nation trust to fill their live wells. Great for both casting and trolling for walleyes and bass, the original Flicker Shad design now features a...