Hard Baits

The B&D Customs Smash Shad searching style baits are perfect for covering large areas of water all year round. The Smash Shad Wapsie sinks to the bottom quickly and with hard snaps, it darts and travels to cover a lot of water on the way back to the...

The Dirty River Customs Spoon Custom painted

The Rapala Jigging Shadow Rap follows in the footsteps of the legend, yet lighter than the original Rapala Jigging Rap, the Jigging Shadow Rap features a slower darting action. Designed for vertical jigging, the broader silhouette, modern internal...

The Daiwa Zakana Metal Jig was engineered to be both aerodynamic and hydrodynamic, this jig can be cast long distances with little movement in the air with unmatched accuracy and has the ability to swim and move ever so subtle as a helpless lonely bait...

The Vertical Jigs & Lures Vertical Minnow was designed to allow maximum time in the strike zone fishing for trophy walleye. With its unique design, it will land vertically, suspending the hook off the bottom. This allows for a better hook-up ratio,...

TRS Custom Blade Baits are the perfect lure for many applications that include casting, vertical jigging, and trolling. Custom painted 1 per pack

The Spro Little John DD 70 Deep Diving Crankbait designed by B.A.S.S. Elite Series Angler John Crews. It dives deeper, casts farther and fishes easier than most deep divers. A unique Tungsten weight transfer system and an aerodynamic streamline design...

The Vexan Crystal Reaper jigging minnow lures utilize the highest quality materials to create the ultimate jigging minnow. These lures come with an extremely durable finish for years of use. Each treble hook has a colorful glow in the dark epoxy resin,...

J&M Jigs Blade Baits are a vibrating lure that deep schooled fish can't resist. They are versatile enough to be used for jigging, casting and trolling. They are powder coated so they last fish after fish! Powder coated 1 per pack

The Jackall Chan Wake 130 is a big minnow shape floating wake bait with a magnetic weight moving system that allows it to be cast further.  Noisy rattle sound Ultra thin computer board lip Original design prop 5.2 inch in length 7/8 oz

Clam Time Bomb Spoon adds an elusive sound that fish know well. The clicking, ticking sound of prey moving along the bottom. The underwater world is full of chirps and ticking sounds, but nobody has been able to replicate the ‘bottom click’...

The Megabass Vision 110 Jr. is a scaled-down profile that works wonders around pressured bass. The Megabass Ito Vision 110 Jr. Jerkbait was designed from the ground up to deliver the same erratic darting action and devastating roll as the original...

Throw something that will be sure to grab their attention with the Wapsie Lure Ripper Minnow! These searching style baits are perfect for covering large areas of water all year around! Available in both 3/4 oz and 1 oz, the Wapsie Lure Ripper Minnow...

The TRS Custom Bandit Walleye Deep Crankbait features a custom paint job we can guarantee you the fish have never seen before. With precise attention to detail and thought, each bait has a specific color scheme specifically designed to target trophy...

The TRS Custom Painted Smithwick Perfect 10 Rogue crankbait dives down quickly to 10 feet and beyond producing an erratic flash to trigger quick bites. Just like a real baitfish, the Perfect 10 produces a side flash that works great for both casting and...

The River 2 Sea Phat Mat Daddy Frog is designed to be fished over the thickest nastiest cover and even in open water. Softness of the plastic and placement of the hook helps the frog be more weedless and increases the chances of landing a fish. The...

Throw something they have never seen before with the New Plaid Series TRS Custom Rippin Raps! These baits feature one-of-a-kind designs to trigger those heart-stopping strikes. Printed on the tried and true design, the lipless, deep belly profile is...

The Daiwa Steez Custom Suspending Crank features an amazing action and is extremely versatile. It wiggles, wobbles, and twitches fish after fish into the boat. The unique weight transfer design is great for casting and it has neutral buoyancy that...

The Clam Leech Flutter Spoon has a unique flutter that falls and tumbles back and forth. The Leech Flutter Spoon falls slowly because of its lightweight and environmentally friendly zinc alloy material. The feather treble fools them every time.  ...

The Diamond Baits The Spawn Swimbait Harness is a great way to mimic fleeing bait fish. The wire used is thin and durable and will keep your jig swimming naturally. Diamond Baits True Lock Swimbait Heads are sticky sharp and well thought out. A sticky...

The Rapala Ott's Garage Slim 6 is born out of the sawdust from Ott DeFoe’s garage. The Rapala Slim is a thin, flat-sided balsa bait with a tight wobble and finesse-like action. This thin design and lightweight circuit board lip move less water and...

The Rapala Ott's Garage Tiny 4 is born from the sawdust from Ott DeFoe’s garage. The Rapala Tiny is a thin, flat-sided balsa bait with a tight wobble and finesse-like action. This thin design and lightweight circuit board lip moves less water and...

The Rapala DT Series will dive faster and stay in the strike zone longer than any other crankbait. Only the DT Series lures are made from the top seven percent of select balsa wood. Perfectly consistent wood, combined with carefully placed internal...

Bandit Deep Suspending Minnow Neutral buoyancy can be a powerful trigger in a walleye trolling lure. Add the Bandit Suspending Minnow to your spread, and rather than floating up out of the strike zone on the pause or turn, your bait stays at the...

The Smithwick Devils Horse Topwater Prop Bait has built a reputation in the bass fishing world that's ageless. It's a dual-propeller wooden surface bait, that is sleek, balanced, and throws water. The Devil’s Horse simply catches fish because it...

The STORM Hot 'N' Tot Madflash has been a fish catcher since day one. The classic wobble action combined with it's shad profile make it an irresistible meal to any unassuming walleye. Great for trolling, the STORM Original Hot 'N' Tot features a...

War Eagle Buzzbaits are a tournament fishermen's preferred buzzbait due to a keeled head which them to plane faster, hand-tied skirts and instant squeak right out of the package.  Unique Keeled Head Hand-tied Skirts Double-Coat Epoxy Painted Head

The Strike King KVD Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to work, far casting, premium “walk-the-dog” topwater lure with great action. Rhythmically twitch your rod tip to make the nose go side to side. Take one...

The Lobina Rico Suave has been named appropriately, just ask anyone who's thrown one! Even the slightest rod twitches sends the Lobina Rico Suave into a smooth side-to-side reaction that coaxes big bass into biting! Handcrafted, it will be hard to find a...

Often imitated, but never duplicated are the Lobina Rico topwater baits. These masterfully crafted poppers cast and have action like no other topwater popper on the market. Balanced precisely, every Rico bait works flawlessly right out of the package to...

The War Eagle Buzz Toad is unique in many ways. Such as the patented TLAP bait keeper system that firmly keeps the toad in place and it has a screeching squeak right out of the package. Patented TLAP bait keeper Comes equipped with a YUM Tip Toad Keeled...

The Berkley Flicker Shad has been a game changer for anglers all over the nation providing top-notch fish catching at a great price. With tons of colors to choose from, the Flicker shad is a go-to choice for many walleye trolling anglers. The premium...

The Blue Fox Classic Vibrax UV Bright Spinner offer all of the same great fishing versatility you have come to expect from a Blue Fox spinner, but now with fish-catching UV patterns! Quality components such as a stainless steel shaft wire, internal...

Storm Deep Jr. Thunderstick Madflash uses UV bright finishes, 3-D holographic eyes and an external scale pattern even the baitfish can’t tell its a lure. Fish will devour this bait whether trolled, cast, twitched or jerked this bait...

The Lucky Craft Squarebill Crankbaits provide a less-evasive presentation that is perfect for targeting fish in heavily pressured environments. Constructed using a high-float plastic, the Lucky Craft LC Silent Squarebill Crankbaits...

The 6th Sense Crush Dogma was designed as a 'walk-the-dog' topwater lure. Being able to glide and turn with the twitch of the rod, the Crush Dogma's action and knocking rattle system is exactly what the 6th Sense Pro Fishing Team had in mind. Unlike...

Throw something they have never seen before with the Limited Edition - TRS Custom Rippin Raps! These baits feature one-of-a-kind designs to trigger those heart-stopping strikes. Printed on the tried and true design, the lipless, deep belly profile is...

The Strike King Pro Model Crankbait Series 3 is a small-bodied deep diver, the Series 3 is designed to enhance castability, thus reaching maximum depths. One of the most popular crankbaits on the market! Small bodied Deep diver  Length...

Rapala's Shadow Rap Deep Jerkbait combines a slow sink with both horizontal action and a vertical fade to perfectly mimic a minnow in trouble, meaning you get more takes from lure-wise fish. Scale-textured body with X-Rap finish enhances visual realism...

The Acme Micro Tungsten Kastmaster spoon has erratic action and versatility for on the ice and open water using an aerodynamic design. It is the smallest spoon Acme has ever made. Micro series tungsten is the deadliest panfish spoon in existence. High...

Hank Cherry made sure that the Berkley Stunna had all of the action a jerkbait needs. Maximum darting action and easy 180 degree head turns and side flash when jerked, dual brass weights and a tungsten weight transfer system for increased casting...

The Berkley Stunna has all of the action a jerkbait needs. Hank Cherry’s knowledge and Berkley design expertise, came up with the Berkley Stunna. With action, casting distance, and durability at the forefront of the design process, the Stunna...

Presenting fish with a different look is often the difference between a good and one you will remember for years to come! This is exactly what you get with the line of Doc's Custom Rippin Raps! Hand painted with extreme attention to detail,...

Doc's Custom Z Viber is just what the doctor ordered when you need to scale down! Keeping the “shad” footprint, the Micro Z-Viber features a special internal tungsten weight that allows it to sink quickly. In addition, these micro ripping...

JT Custom Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deeper with maximum flash and tail action. The Flicker Minnow body design, in...

The Doc's Custom Jigging Raps is a style of jigging minnow packed with unprecedented features. 1 per pack

The Storm Thunderstick is true in design and manufacturing to the very original. With a natural shape and rolling action of a minnow you can’t go wrong. To top it all off, the addition of loud rattles and premium VMC hooks make this combination...

The Acme Hyper Hammer Replacement soft silicone tail is removable and can be replaced with new tails in different colors allowing anglers to truly customize their presentation to achieve maximum results.  3 per pack

The Acme Hyper Hammer T.T. is a brand new style of jigging minnow packed with unprecedented features. A rattling google eye glass chamber and through body brass hammer provide ultrasonic vibrations and noise upon the rip. A soft silicone tail is 360...

The Acme Kastmaster Flash Tape Series Spoon has erratic action and versatility for on the ice and open water using an aerodynamic design. Built for long-distance casting and machined from solid brass, these lures won't break, bend, or corrode and retain...

The Acme Kastmaster Rattlemaster Tiger Glow Series provides a balanced spoon with wild action plus a LOUD Rattle chamber. Featuring a UV/ Baitfish front and a Gold backside. It's very unique to have an ice spoon with great action plus noise. The...

The Eurotackle Z-Viber is just what the doctor ordered when you need to scale down! Keeping the “shad” footprint, the Micro Z-Viber features a special internal tungsten weight that allows it to sink quickly. In addition, these micro ripping...

The Moonshine Shiver Minnow exhibits a realistic darting action when jigged vertically. Moonshine Shiver Minnows come in a wide variety of sizes and finishes including metallic, holographic and glow finishes. Moonshine's quality paint glows bright for...

The Clam Tikka Mino is designed specifically for a vertical presentation, while being balanced. It swims and darts like a panicked baitfish and features unique Prism Holographic colors that attract predator fish. Environmentally friendly Zinc Alloy No...

The 6th Sense Quake Lipless Crankbait is designed to have a realistic tight wobble to mimic swimming baitfish and fleeing craws. Toss this bait year round when bass are bulking up in spring or when they are feasting in the fall. Mustad triple grip...

The 6th Sense Curve Finesse Squarebill was designed for conditions when you need to downsize your lure to match the size of the bait. This crankbait will hunt erratically in shallow depths of 1-3 ft and covers water with ease. Whether casting in your...

The versatility of the X-Rap Deep allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral lines on the fuselage capture and flashlight like a beacon. It...

The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral lines on the fuselage capture and flashlight like a beacon. It can...

The Megabass Vision 110 has quickly set the standard for jerkbait performance by providing a one-of-a-kind darting action that continually cashes checks and puts fish in the boat. The Vision 110‘s advanced tungsten Multi-Way Moving Balancer...

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running fast...

The Rapala Husky Jerk has been a staple for anglers targeting muliple species of fish since day one. The standby crankbait is perfect for both trolling and casting thanks to the quality we've all come expect from Rapala. A wide array of fishing...

Throw something they have never seen before with the TRS Real Series Custom Rippin Raps! These baits feature one-of-a-kind designs to trigger those hard-stopping strike and put more fish in the net when others are struggling! Printed on the tried and...

Designed by arguably the best bass angler of our generation, the Strike King KVD Finesse Spinnerbait is a go to bait for pressured bodies of water when a finesse approach needs to be taken! Available in a wide array of proven colors,...

Bink Pro Series spoons have a realistic eye and the decals give the appearance of multiple bait fish. Perfect for verticle or horizontal jigging Can also be used for ripping  Weight  Length  1/8 oz  1.25"  1/4 oz...

The Catch Co. Mike Bucca Baby Bull Gill works exceptionally well in places where bigger fish feed on panfish, shad, or small bass. These spots can be a creek, pond, river, or reservoir. A smooth and steady wind allows the bait to swim 2-5 feet below...

The KNUCKLE LD Crankbait has been custom-tuned to tackle the toughest fishing conditions, specifically pressured fish. Based off the popular Megabass Knuckle Squarebill, the Knuckle LD is fitted with an ultra thin circuit board lip which delivers a...

We all know there's a time and place for a premium, flat-sided crankbait which is why The 13 Fishing Flatty Daddy was created. The refined shape produces superior hunting action and we've tuned them to be exceptional. Rigged with premium VMC chemically...

The Megabass X-NANAHAN Jerkbait is a superior lure in castability in a small jerkbait minnow profile, the X-NANAHAN’s body is carved from a high-volume block, which results in a visually tight silhouette with greater precision. Air resistance has...

The Evergreen LB Buzzbait comes with a custom offset aluminum prop, stainless steel shaft, and an aluminum rivet for maximum durability. This bait maximizes noise and commotion through the water, drawing in fish from a distance. It uses a keel and side...

The Acme Hyper-Rattle is a bait you can count on all year round! This innovative jigging minnow takes the same profile as the Acme-Hyper Glide but removes the wings and adds a sonic rattle chamber to appeal both visually and acoustically to the...

The Booyah Buzz Bait delivers explosive performance that cannot be ignored. The Clacker Blade converts water flow to flash, vibration, and force, making easy location for preadators. The Booyah Buzz Bait planes quickly and runs true out of the package,...

The STORM Chug Bug Madflash is a great go-to topwater bait. The unique colors of these bait add even more flash so fish can zero in on them quickly. The cupped mouth means you are moving a lot of water with every twitch of the rod tip and last but...

The Bandit Walleye Shallow Crank excels at catching walleyes in deep water. The Shallow Walleye Bandit will troll down to 12 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow...

War Eagle Wakebaits have an amplified vibration and color by using two blades. This is a big fish bait with a beefy wire and stout hook. These blades allow you to fish slowly creating a visible wake just beneath the surface. 2 Colorado blades

War Eagle Spinnerbaits have an amplified vibration and color by using two blades. These spinnerbaits feature a hand-tied skirt, premium hook, and a trailer keeper to keep you getting blowups! Hand-tied skirt 2-Indiana blades

The Rapala DT Series will dive faster and stay in the strike zone longer than any other crankbait. Only the DT Series lures are made from the top seven percent of select balsa wood. Perfectly consistent wood, combined with carefully placed internal...

The Rapala DT Series will dive faster and stay in the strike zone longer than any other crankbait. Only the DT Series lures are made from the top seven percent of select balsa wood. Perfectly consistent wood, combined with carefully placed internal...

The Rapala DT Series will dive faster and stay in the strike zone longer than any other crankbait. Only the DT Series lures are made from the top seven percent of select balsa wood. Perfectly consistent wood, combined with carefully placed internal...

Printed on the tried and true design, the Beaver Custom Baits colors are great for cranking, swimming, and ripping. A hard vibrating action on fast or slow retrieves is present with loud, distinctive rattling. Textured scales, gills, and deep-set 3D...

The 6th Sense Axis Metal 2.0 Crankbait is new and improved. A metal insert in the mouth of the bill is there to ensure long-lasting use out of your crankbait and a louder knock underwater. The bill is also 10% smaller on the AXIS Metal 2.0 which gives it...

The Strike King Mini-King Spinnerbait has been a popular small spinnerbait for lighter rods, smaller fish, and newcomers to fishing because it works so well and gets lots of bites. It has a “safety pin” wire so your knot won’t slip out...

The Strike King Micro-King Spinnerbait is a terrific little spinnerbait for ultra-light rods. It runs great and will get tons of strikes from small bass, panfish, and anything you put it in front of. It has a small light wire, Colorado blade, silicone...

Worden's Huskie Tail Spinner is a popular heavy-duty casting spinner for anglers chasing musky, northern pike, striped bass, and other large predators. Chief among this lure's features is a Hildebrandt blade, a heavy-duty stainless steel shaft, and...

The Megabass Jamaica Boa Buzz Bait delivers explosive performance that cannot be ignored. The MANTA PROP converts water flow to flash, vibration, and sonic force with a fearsome power akin to a turbine engine, making easy prey of elusive targets. A sonic...

Savage Gear 3D Wake Snake is the perfect baby snake imitation with a realistic swimming topwater action. It swims with a wide "S" action either on the surface or just below, depending on the selected tie point. 3D Scanned Details Realistic Action...

The Savage Goby Crankbait is inspired by a 3D scan of a freshwater goby. This little crankbait packs plenty of action into a small package. Its large bill is good at deflecting off the deep structure where predatory fish hide. With a loud rattle chamber...

Super K Spinnerbaits are streamlined in design. They have an amplified vibration and color by using two blades. These spinnerbaits feature a hand-tied skirt, premium hook, and a trailer keeper to keep you getting blowups! 1/2 oz. Hand-tied skirt

The Terminator Pro Series Spinnerbaits are streamlined in design. They have an amplified vibration by using two different blades. These spinnerbaits feature a hand-tied skirt, premium VMC hook, and a tight grip trailer keeper to keep you getting blowups!...