Soft Baits

The Strike King Rage Baby Menace Twin Tail Grub is a new addition to Strike King’s Rage Tail line of baits. You can fish it on a jig head as you would with a traditional grub, or you can fish it as a swim jig. Its rage tail has a beveled edge that...

The Gary Yamamoto Ned Senko Floater will help you get those finicky fish to commit. Using Mega Floater Formula this bait stands upright on a Ned head. While the Senko is a staple for many applications, it isn’t for Ned rigging. Designed to have the...

The River 2 Sea Phat Mat Daddy Frog is designed to be fished over the thickest nastiest cover and even in open water. Softness of the plastic and placement of the hook helps the frog be more weedless and increases the chances of landing a fish. The...

The Great Lakes Finesse Drop Minnow is in a league of it's own. This bait is extremely versatile allowing you to drop shot it, Damiki rig it, hop it, swim it, or fish it like a Ned. The ribbed body provides a vibration in the water and the thin tail...

The Great Lakes Finesse Snack Craw has no legs, and simple claws - when pulled forward on a jighead the claws push together and the bait slides away just like a real crayfish. The underside of the arms have relief cuts to allow the arms to hinge slightly...

Whether you’re looking to modify your presentation or repair damages the Teckel Sprinker Spare Tails will do just that. The Spare Tails are an inexpensive way to revitalize your Sprinker Frog and extend its life. They come in a four pack with one...

The 6th Sense Crube was designed to be a classic bait with an updated twist. There is no doubt that a tube-style bait catches fish, anywhere, on any body of water, and so does a crawfish. Three inches in length, the Crube is the perfect bite-size...

The 6th Sense Glitch creates a quick irregular action that entices more bites. The soft plastic weight distribution and flat belly design allow the Glitch to sit completely horizontal in the water column. Every little twitch or current flow the Glitch...

The Schief's Custom Baits Skinny Swimmer offers anglers a versatile bait that can be utilized with a number of techniques. No matter how it’s fished, the paddle tail of the swimbait creates a distinct swinging action that fish find irresistible. ...

The Schief's Custom Baits Ribbed Swimbait offers anglers a versatile bait that can be utilized with a number of techniques. No matter how it’s fished, the paddle tail of the swimbait creates a distinct swinging action that fish find irresistible. ...

The Schief's Custom Baits Schief Stick is a great little bait that works well as a stickbait, wacky worm, or on the back of a Ned head. The Schief Stick teases fish with its small non threatening profile. 3" 10 pack

"Walking the Dog" action can be difficult to achieve with some top water baits. SAMMY makes it easy. Combine its easy to achieve "Walk the Dog" action with the spitting action of a popper and SAMMY gives you unsurpassed top water performance. But that's...

Genuine cream-color wax worms naturally preserved to retain their original consistency, scent and fish-catching power. Also great for ice fishing! 36 baits per resealable poly bag. Genuine cream-color fishing wax worms naturally preserved to retain...

The wait is over… The Megabass Sleeper Gill swimbaits have arrived! Featuring a collapsable dorsal fin weedguard, the Sleeper Gill can be tossed into cover where other baits fear can’t while still maintaining an incredibly natural profile...

The Spro Flappin Frog 65 delivers a buzzing action that triggers topwater blowups. A hollow body design and two large kicking legs, allow the Flappin Frog 65 to be completely weedless and gives anglers the ability to fish it like a buzzbait. The frog is...

The Scum Frog Trophy Series was designed to give anglers all of the benefits of many high dollar frog baits at an unbeatable price. The Scum Frog moves water with ease and the hookup ratio is excellent. The weight options of the Trophy Series makes...

The Damiki Air Craw features air pockets in each of its claws, which cause them to stand up in a defensive position no matter how you rig it. A great flipping bait, it has a beefy yet streamlined body that can penetrate thick cover and then fan out once...

The Damiki Hydra has a solid salt impregnated body with 24 individually molded tentacles. The balls on the end of the tentacles force them to open with the slightest water movement causing the tentacles to dance around. 4" length Rigging options:...

The Damiki Knock Out is a versatile 4-inch bait designed for flipping and pitching applications it also excels as a jig trailer or on a Carolina rig. It comes with a multitude of appendages that can be removed to create different presentations. Two...

The PowerBait MaxScent Tube releases a super-charged scent field that attracts fish while being dragged or hopped across the bottom. This material is perfect for finesse presentations with realistic texture and matte colors to fool the most finicky fish...

The Berkley PowerBait Power Swimmer makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

The Southern Pro Panfish Assortment 81pc Kit is great for anglers just starting to panfish as well as savvy veterans looking for a great deal! This kit includes 81 pieces of premium Southern Pro pieces including a wide variety of the some of the best...

The Eurotackle Eurogrub has a very soft pin tail bait for crappie, perch, and trout both for ice fishing as well as open water. This micro finesse bait gives off a micro-vibration that can trigger the most inactive fish. Excellent ultralight choice when...

The Eurotackle Shrimp X is a go-to lure when targeting all kinds of panfish. The Shrimp-X has claws that allow for very natural action and the softness of the body gives it life in the water.  The 1.5" size extra soft plastic makes it a very...

The Eurotackle Fat Assassin is a 2" soft plastic bait with a thicker profile showing off a lot of ribs for a ton of vibration. This fat micro finesse bait is made to bring you the big ones! An excellent lure for crappie, perch, and trout both for ice...

The Eurotackle Eurogrub Jr. is a mini version of the Eurotackle Eurogrub which fits perfectly on the smallest of jigs. A very soft pin tail bait for crappie, perch, and trout both for ice fishing as well as open water. This micro finesse bait gives off a...

The Eurotackle Crazy Critter is a mix of micro size and a ton of action. An excellent lure for crappie, perch, and trout both for ice fishing as well as open water. Enjoy a well-designed bait made out of an extra soft plastic that is still very durable! ...

The Eurotackle Stone Fly is the exact replica of a plecoptera larvae in soft plastic form. The vibrations created by the Stone Fly are identical to the ones a live plecoptera larvae would make. The Stone Fly is a snack that will attract all kinds of fish...

The Eurotackle Y-Fry is made out of an ultra-soft plastic where the fork tail will provide vibrations and trigger bites even in harsh conditions. An excellent choice for both open water fishing for crappie, perch, and bluegill, but also just as...

The Eurotackle Anisoptera is an exact replica of a dragonfly larvae that is realistic while providing a true bug like action. An incredible vertical body shake action that will trigger bites on many types of fish like trout, crappie, bluegill, &...

The Eurotackle Gamma Scud is a 1" micro finesse soft plastic bait mimics what fishermen call "freshwater shrimp". This is a meal of choice for all small predators like bluegill, perch, crappie, and more. This ultra-light plastic has very tight vibrations...

The Eurotackle EPF Grub is more than a curly tail… Thanks to its extra paddle on the tail it will kick widely from side to side while the rest of the twister tail will create very strong undulations. The EPF Grub is scented by infusion with...

The Eurotackle EPF Swim is a paddle tail lure with a short, but fat body that provides a natural swimming action and a stable balance. Rounded bulky segments give it a subtle, but realistic wobble. The EPF Swim bait is scented with S-Pheromone technology...

The Berkley PowerBait Maxscent Lil Trooper releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

The Savage Gear Structure Gill combines the drawing power of a swimbait and a structure jig. The result is an incredibly versatile lure that excels at bottom bouncing and presenting a swimbait in places where only a jig can go. Floating plastisol...

Open water and weed beds are where the Megabass JP Big Gabot does its best work. By popping, spitting, and walking on the water, the Big Gabot features a Catamaran mouth that allows it to make pinpoint turns easily. A rear-mounted skirt helps...

The Berkley Powerbait Gilly is a deadly soft plastic that imitates fish perfectly. The hollow head allows for easy crushing on strikes and helps to orient the bait in an upright posture when swimming. Rig verticle with weightless rigging, sideways as a...

The Damiki Armor Shad is a deadly soft plastic that imitates bait fish perfectly. Designed to dart and glide through the water, imitating a fleeing baitfish. 3"

The Reaction Innovations Spicy Beaver has a tremendous thumping vibration while swimming making it the perfect choice when fish want a lot of action. The tails have been designed to swim in a tight area and not spread out wide which keeps the profile...

The Reaction Innovations Kinky Beaver builds off the success of the original Sweet Beaver, one of the winningest and most popular flipping baits ever made. The Kinky Beaver comes equipped with two large profile flappers along with two long antennae...

The Strike King Rage Punch Bug uses the Rage Tail's unique and exclusive tail design and is engineered to be used for flipping, pitching, and punching vegetation. With a solid inner body and ribbed outer body, the Strike King Rage Punch Bug will hold...

The new 3.38” Strike King Midsize Rage Bug will become so important to avid anglers because it can put fish in the boat in so many different situations. The Rage Bug is such a versatile bait. Cast it, pitch it, use it as a trailer on a jig, Texas...

The Uncle Josh Meat Nightcrawler brings a look back to the water. The Uncle Josh Pork Nightcrawler moves, feels, and smells different than any other plastic worm. Natural pork also provides durability and is 100% biodegradable as well. The Uncle Josh...

The PowerBait Agent E is the brain child of MLF Pro, Edwin Evers! This little bait is packed with features that make it a go-to all year round! Built-in rattles, low center of gravity, and Berkley Powerbait scent are just a few features that you only get...

Back and better than ever the Uncle Josh Pork Frogs can now be a part of your fishing arsenal! The Uncle Josh Pork Trailer with a beveled face and thin flexible legs gives it a natural appearance in the water! Perfect imitator of both frogs and crawfish...

The RTM Tackle Tube unique colors are very attractive to bass and as a result they grab on and hold on longer. Custom blended

The RTM Tackle Smallmouth Swimbait offers anglers a versatile bait that can be utilized with a number of techniques and in almost any scenario. No matter how it’s fished, the paddle tail of the Smallmouth Swimbait creates a distinct swinging action...

The RTM Tackle Walleye Swimbait offers anglers a versatile bait that can be utilized with a number of techniques and in almost any scenario. No matter how it’s fished, the paddle tail of the Walleye Swimbait creates a distinct swinging action that...

Gene Larew's Biffle Bug's body is slim yet wide, and covered with concentric ridges. The Biffle Bug is solid for hook support, while the rest of its body is hollow like a tube. The cavity is oval, not round, better fitting the shape of the body and also...

The 3" Kalin's Scrub is the most versatile NEW trailer on the market. Combining a grub body with paddle feet, this bait will supercharge any chatterbait, spinnerbait, buzz bait or jig. Swim it slow or fast and you will see the results! 3" long 5 per...

The Express Craw provides a unique design and a perfectly sized profile that is sure to produce. Measuring three-and-a-half inches in length, the Cabin Creek Express Craw features large, tapered claws that come to life on a jig and Texas-rig. Offered in...

The Salmo Slick Shad delivers a big impact in a delicate design. The slender body profile and tail create a subtle action even at the lowest speeds and trigger strikes from finicky fish in clear water. The Slick Shad's belly and back slots allow for...

The Strike King Shadalicious is a soft swimbait designed to catch more and bigger fish. This swimbait is so versatile you can rig it on an open jighead, an internal jighead, or with a weighted hook. Fish it with a slow, steady retrieve, and match the...

KVD Perfect Plastics by Strike King use an exclusive blend of ingredients that makes them the softest, saltiest plastics ever! If that isn’t enough, they also feature Strike King’s exclusive Coffee Scent technology which helps mask human...

Big bass in heavy cover? Not a problem with the Zoom Z-Hog! Whether the cause is excessive fishing pressure or an unrelenting cold front, pitch this little creature bait with a heavy weight when bass don’t seem to want to react to something bigger...

The Berkley PowerBait Maxscent Meaty Chunk line of baits gives you the edge on the water by separating your presentation with the proven Maxscent formula! The meat chunk adds a larger profile for your trailer needs and releases a super-charged scent that...

The Duo Realis V-Tail Shad is the product of years of heavy testing, commitment, and innovation. The Duo Realis V-Tailshad features rib-like accents in front of the V-shaped tail, producing high-frequency micro vibrations with the subtlest...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of live bait and those other plastics and simply grab a...

The Get Bit Baits Hyper Craw is great at a craw imitation. They are ideal for texas rigging in flipping/pitching applications and more durable than traditional pitching baits. Pair these with a swim jig, flipping jig, or football jig. 4" 10 per pack ...

The Get Bit Baits Floating Craw is another great craw imitator. The body is hollow so the craw floats in a natural stand-up position while fished along the bottom. The design also causes the craw appendages to impart action and displace water. They are...

The Get Bit Baits Bev Craw is a 4.25 inch flipping bait that works best when pitching and flipping. With four freely moving appendages and a thick torso, the Get Bit Baits Bev Craw is easy to rig and conceal your hook. The bait is also streamlined for...

The Strike King Coffee Flip-N-Tubes 4.5" has taken an interesting approach at marketing this new and exiting tube bait. The Strike King coffee tube is actually scented with real coffee bean granules and coffee bean oil. This natural and organic scent is...

The Keitech FAT Swing Impact Saltwater offers anglers an extremely versatile bait that can be utilized with a number of techniques and in almost any scenario. The Keitech Swing Impact FAT is thicker than the original, but just as deadly on...

The Berkley PowerBait Maxscent Bulk Bags Flatnose Minnow baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte...

The Berkley PowerBait Maxscent The General baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

The Savage Gear 3D Pulsetail Bluegill Line Thru swimbait is based on the 3D scan of a real bluegill. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. ...

The 10,000 Fish Sukoshi Bug is a brand new finesse creature bait. The design features a ribbed body made from Stretch-X Plastic, topped of with 6 flapping appendages near the head. The downsized body and tantalizing appendages will make it your new...

The Savage Gear Pulse Tail BlueGilll LB swimbait is based on the 3D scan of a real bluegill. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. 1 1/4 oz 4" in...

The Megabass Dark Sleeper Swimbait has been developed to target deep water fishing unlike any other bait on the market. Crafted by perhaps some of the best bait makers in the world, the Megabass Dark Sleeper Swimbaits is a top-shelf swim...

Most would never guess how much thought can go into designing a bait to catch fish, but most have never used the Nikko Zaza Leech! This uniquely designed bait excels in multiple presentations such as drop shot and ned rigs! Made from he famous Nikko...

The Strike King Rage Swimmer is designed to provoke an immediate reaction as soon as it hits the water. Its sleek nose cone and soft ribbed body closely replicates the look and feel of a baitfish. Extremely versatile and deadly on all other predators! ...

The Zoom Horny Toad is a unique bait that bass anglers all across the country have come to love. Featuring "Ultra-Vibe" legs, the Honey Toad creates quite the commotion in the water buzzing and churning its way across the surface.  The belly of...

The 6th Sense Vega Frog has been engineered to have the features of a walking, skipping, spitting, & popping frog without compromising the key design elements. The Vega Frog comes equipped with a heavy 5/0 black nickel braid hook, delivering maximum...

The Googan Baits Rattlin' Chunk is the perfect jig trailer. Using the Rattlin' Ned and Krackin' Craw as inspiration, members of the squad have developed the perfect chunk style bait. This bait can be fished on the back of a jig or solo as a ned style...