Soft Baits

The Strike King Rage Swimmer is designed to provoke an immediate reaction as soon as it hits the water. Its sleek nose cone and soft ribbed body closely replicates the look and feel of a baitfish. Extremely versatile and deadly on all other...

The Googan Baits Rattlin' Chunk is the perfect jig trailer. Using the Rattlin' Ned and Krackin' Craw as inspiration, members of the squad have developed the perfect chunk style bait. This bait can be fished on the back of a jig or solo as a ned style...

The Berkley PowerBait MaxScent Creature Hawg baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool...

The Berkley PowerBait MaxScent Lizard is designed to move naturally even at the slowest speeds. Packed full of the PowerBait formula fish won't be letting go any time soon. Great for Carolina rigs Bed fishing 6"

The Berkley PowerBait Floating Trout Worm replicates small worms and other forage. Lively action gives a lifelike presentation that is irresistible.  PowerBait formula 3"

The Berkley PowerBait Floating Trout Worm replicates small worms and other forage. Lively action gives a lifelike presentation that is irresistible.  PowerBait formula 3"

The Savage Gear 4D Craw has been redesigned with a realistic profile making it deadly in the water. Scent infused for greater attraction and bite retention, the 4D craw offers the ultimate crawfish imitation for a variety of applications. Scent...

The Savage Gear 3D Goby perfectly mimics Goby and sculpin species. Side fins enhance the gliding action on the fall to trigger strikes. Extra thickness on the head increases durability so you can catch fish after fish. Fits tube-style jigs from 1/8 to...

The Savage Gear Ned Goby was designed to mimic one of the favorite prey species of smallmouth bass. Each bait is salt-infused and is built with Duratech 12x tough soft plastic to keep your line in the water. The Ned Goby in action is truly nearly...

The Savage Gear Ned Salamander mimics what can be found across North America. Whether bass are simply after a quick meal or are protecting nests they’re quick to pounce on salamanders. The NED Salamander’s ribbed-body design and appendages...

The Savage Gear Ned Craw mimics the small crawfish that bass feed on. Whether bass are simply after a quick meal or are protecting nests they’re quick to pounce on craws. The Ned Craws appendages assure the bait moves in perfect imitation of a...

The Spro Bronzeye Frog 65 features a premium Gamakatsu hook, is weedless, and perfectly balanced. Sleek, mean, and perfectly balanced. Wild leg kicking action bass can't ignore. Specially weighted to cast long and always land on its belly. Weedless...

The Spro Bronzeye Frog 65 features a premium Gamakatsu hook, is weedless, and perfectly balanced. Sleek, mean, and perfectly balanced. Wild leg kicking action bass can't ignore. Specially weighted to cast long and always land on its belly. Weedless...

The Spro Bronzeye Frog 65 features a premium Gamakatsu hook, is weedless, and perfectly balanced. Sleek, mean, and perfectly balanced. Wild leg kicking action bass can't ignore. Specially weighted to cast long and always land on its belly. Weedless...

The Spro Bronzeye Frog 65 features a premium Gamakatsu hook, is weedless, and perfectly balanced. Sleek, mean, and perfectly balanced. Wild leg kicking action bass can't ignore. Specially weighted to cast long and always land on its belly. Weedless...

The Spro Bronzeye Frog 65 features a premium Gamakatsu hook, is weedless, and perfectly balanced. Sleek, mean, and perfectly balanced. Wild leg kicking action bass can't ignore. Specially weighted to cast long and always land on its belly. Weedless...

The Terminator Popping Frog has a cupped face that will create a loud, strong pop that drives fish crazy! A designed weight is shaped and positioned to stay out of the way of the hook. This frog design creates a responsive, easy to to use walking action...

The Terminator Popping Frog has a cupped face that will create a loud, strong pop that drives fish crazy! A designed weight is shaped and positioned to stay out of the way of the hook. This frog design creates a responsive, easy to to use walking action...

The Terminator Walking Frog is designed for increased casting distances and stability. A designed weight is shaped and positioned to stay out of the way of the hook. This frog design creates a responsive, easy to to use walking action. Extra-wide hook...

The Terminator Walking Frog is designed for increased casting distances and stability. A designed weight is shaped and positioned to stay out of the way of the hook. This frog design creates a responsive, easy to to use walking action. Extra-wide hook...

The Terminator Walking Frog is designed for increased casting distances and stability. A designed weight is shaped and positioned to stay out of the way of the hook. This frog design creates a responsive, easy to to use walking action. Extra-wide hook...

The Stanford Popping Frog uses Frogfur that snags the sandpaper like teeth of the Basses mouth. This makes it harder for the fish to miss or spit the Frog. Designed to pop, spit, walk, and never be missed the Stanford Popping Frog is a must have in any...

The Stanford Popping Frog uses Frogfur that snags the sandpaper like teeth of the Basses mouth. This makes it harder for the fish to miss or spit the Frog. Designed to pop, spit, walk, and never be missed the Stanford Popping Frog is a must have in any...

The Stanford Boom Boom Frog is not your ordinary frog! The innovative design found on the bait comes from the mind of Fred Roumbanis and features a patch of fabric on top of it that helps increase hook-up ratios on those tricky top water explosions! The...

The Stanford Boom Boom Frog is not your ordinary frog! The innovative design found on the bait comes from the mind of Fred Roumbanis and features a patch of fabric on top of it that helps increase hook-up ratios on those tricky top water explosions! The...

The Stanford Boom Boom Frog is not your ordinary frog! The innovative design found on the bait comes from the mind of Fred Roumbanis and features a patch of fabric on top of it that helps increase hook-up ratios on those tricky top water explosions! The...

The Big Bite Baits Suicide Shad has become a proven bait that catches fish. The tail design allows it to swim true no matter the retrieve speed. Hand-painted color schemes include a forked tail for added realism, and a solid head makes each bait last...

The Big Bite Baits Suicide Shad has become a proven bait that catches fish. The tail design allows it to swim true no matter the retrieve speed. Hand-painted color schemes include a forked tail for added realism, and a solid head makes each bait last...

The Big Bite Baits Crappie Tube is very effective little plastic that dances at the slightest twitch of the rod and drives slab crappies wild! Made from high-quality soft plastic, the Crappie Tube will put fish after fish in the livewell for you! 10 per...

The Big Bite Baits Crappie Tube is very effective little plastic that dances at the slightest twitch of the rod and drives slab crappies wild! Made from high-quality soft plastic, the Crappie Tube will put fish after fish in the livewell for you! 10 per...

The Big Bite Baits Crappie Tube is very effective little plastic that dances at the slightest twitch of the rod and drives slab crappies wild! Made from high-quality soft plastic, the Crappie Tube will put fish after fish in the livewell for you! 10 per...

The Big Bite Baits Crappie Tube is very effective little plastic that dances at the slightest twitch of the rod and drives slab crappies wild! Made from high-quality soft plastic, the Crappie Tube will put fish after fish in the livewell for you! 10 per...

The Big Bite Baits Crappie Tube is very effective little plastic that dances at the slightest twitch of the rod and drives slab crappies wild! Made from high-quality soft plastic, the Crappie Tube will put fish after fish in the livewell for you! 10 per...

The Big Bite Baits Crappie Tube is very effective little plastic that dances at the slightest twitch of the rod and drives slab crappies wild! Made from high-quality soft plastic, the Crappie Tube will put fish after fish in the livewell for you! 10 per...

The Big Bite Baits Crappie Tube is very effective little plastic that dances at the slightest twitch of the rod and drives slab crappies wild! Made from high-quality soft plastic, the Crappie Tube will put fish after fish in the livewell for you! 10 per...

The Big Bite Baits Crappie Tube is very effective little plastic that dances at the slightest twitch of the rod and drives slab crappies wild! Made from high-quality soft plastic, the Crappie Tube will put fish after fish in the livewell for you! 10 per...

The Big Bite Baits Crappie Tube is very effective little plastic that dances at the slightest twitch of the rod and drives slab crappies wild! Made from high-quality soft plastic, the Crappie Tube will put fish after fish in the livewell for you! 10 per...

The Big Bite Baits Crappie Tube is very effective little plastic that dances at the slightest twitch of the rod and drives slab crappies wild! Made from high-quality soft plastic, the Crappie Tube will put fish after fish in the livewell for you! 10 per...

The Big Bite Baits Crappie Tube is very effective little plastic that dances at the slightest twitch of the rod and drives slab crappies wild! Made from high-quality soft plastic, the Crappie Tube will put fish after fish in the livewell for you! 10 per...

The Big Bite Baits Crappie Tube is very effective little plastic that dances at the slightest twitch of the rod and drives slab crappies wild! Made from high-quality soft plastic, the Crappie Tube will put fish after fish in the livewell for you! 10 per...

The Big Bite Baits Crappie Tube is very effective little plastic that dances at the slightest twitch of the rod and drives slab crappies wild! Made from high-quality soft plastic, the Crappie Tube will put fish after fish in the livewell for you! 10 per...

The Big Bite Baits Crappie Tube is very effective little plastic that dances at the slightest twitch of the rod and drives slab crappies wild! Made from high-quality soft plastic, the Crappie Tube will put fish after fish in the livewell for you! 10 per...

The Berkley PowerBait The Deal features a high sided shad profile that adds bulk and presence. It's high action tails mimic fleeing baitfish and amp up the action of your bladed jig. Perfect for rigging as a stand-alone swimbait in open water and around...

The Berkley PowerBait The Deal features a high sided shad profile that adds bulk and presence. It's high action tails mimic fleeing baitfish and amp up the action of your bladed jig. Perfect for rigging as a stand-alone swimbait in open water and around...

The Berkley PowerBait The Deal features a high sided shad profile that adds bulk and presence. It's high action tails mimic fleeing baitfish and amp up the action of your bladed jig. Perfect for rigging as a stand-alone swimbait in open water and around...

The Berkley PowerBait The Deal features a high sided shad profile that adds bulk and presence. It's high action tails mimic fleeing baitfish and amp up the action of your bladed jig. Perfect for rigging as a stand-alone swimbait in open water and around...

The Berkley PowerBait The Deal features a high sided shad profile that adds bulk and presence. It's high action tails mimic fleeing baitfish and amp up the action of your bladed jig. Perfect for rigging as a stand-alone swimbait in open water and around...

The Missile Baits Quiver brings a whole new look in the water. The Quiver uses ribs and a thin beaver shaped tail to give anglers something they haven't seen before. This bait is the bigger version of the Ned Bomb and can also be used as a Neko bait and...

The Missile Baits Quiver brings a whole new look in the water. The Quiver uses ribs and a thin beaver shaped tail to give anglers something they haven't seen before. This bait is the bigger version of the Ned Bomb and can also be used as a Neko bait and...

The Missile Baits Quiver brings a whole new look in the water. The Quiver uses ribs and a thin beaver shaped tail to give anglers something they haven't seen before. This bait is the bigger version of the Ned Bomb and can also be used as a Neko bait and...

The Missile Baits Quiver brings a whole new look in the water. The Quiver uses ribs and a thin beaver shaped tail to give anglers something they haven't seen before. This bait is the bigger version of the Ned Bomb and can also be used as a Neko bait and...

The Missile Baits Quiver brings a whole new look in the water. The Quiver uses ribs and a thin beaver shaped tail to give anglers something they haven't seen before. This bait is the bigger version of the Ned Bomb and can also be used as a Neko bait and...

The Missile Baits Quiver brings a whole new look in the water. The Quiver uses ribs and a thin beaver shaped tail to give anglers something they haven't seen before. This bait is the bigger version of the Ned Bomb and can also be used as a Neko bait and...

The Missile Baits Quiver brings a whole new look in the water. The Quiver uses ribs and a thin beaver shaped tail to give anglers something they haven't seen before. This bait is the bigger version of the Ned Bomb and can also be used as a Neko bait and...

The Missile Baits Bomb Shot Finesse not only looks, but performs the part of a go-to finesse bait. Designed for bass anglers, the secrets out that walleye fisherman can clean up using this bait as well. Drop shot this bait and let the action do the rest...

The Reins Bubbling Shaker is a ribbed style worm that is ideal when drop-shotting. It is a finesse worm that adds a new concept rarely seen in the United States. The tail has a unique bubble pintail that vibrates and shakes with slight twitches. The...

The Reins Bubbling Shaker is a ribbed style worm that is ideal when drop-shotting. It is a finesse worm that adds a new concept rarely seen in the United States. The tail has a unique bubble pintail that vibrates and shakes with slight twitches. The...

The Reins Bubbling Shaker is a ribbed style worm that is ideal when drop-shotting. It is a finesse worm that adds a new concept rarely seen in the United States. The tail has a unique bubble pintail that vibrates and shakes with slight twitches. The...

The Reins Bubbling Shaker is a ribbed style worm that is ideal when drop-shotting. It is a finesse worm that adds a new concept rarely seen in the United States. The tail has a unique bubble pintail that vibrates and shakes with slight twitches. The...

The Reins Bubbling Shaker is a ribbed style worm that is ideal when drop-shotting. It is a finesse worm that adds a new concept rarely seen in the United States. The tail has a unique bubble pintail that vibrates and shakes with slight twitches. The...

The Reins Bubbling Shaker is a ribbed style worm that is ideal when drop-shotting. It is a finesse worm that adds a new concept rarely seen in the United States. The tail has a unique bubble pintail that vibrates and shakes with slight twitches. The...

The Reins Bubbling Shaker is a ribbed style worm that is ideal when drop-shotting. It is a finesse worm that adds a new concept rarely seen in the United States. The tail has a unique bubble pintail that vibrates and shakes with slight twitches. The...

The Reins Bubbling Shaker is a ribbed style worm that is ideal when drop-shotting. It is a finesse worm that adds a new concept rarely seen in the United States. The tail has a unique bubble pintail that vibrates and shakes with slight twitches. The...

The X Zone Muscle Back Finesse Craw 3.25” is designed to provide a realistic look of a craw that swims, hops, and crawls with a unique sonic signature and vibration that bass love! Its soft, realistic, textured claws are ribbed on both sides and...

The X Zone Muscle Back Finesse Craw 3.25” is designed to provide a realistic look of a craw that swims, hops, and crawls with a unique sonic signature and vibration that bass love! Its soft, realistic, textured claws are ribbed on both sides and...

The X Zone Muscle Back Finesse Craw 3.25” is designed to provide a realistic look of a craw that swims, hops, and crawls with a unique sonic signature and vibration that bass love! Its soft, realistic, textured claws are ribbed on both sides and...