Soft Baits

The Eurotackle Crazy Critter is a mix of micro size and a ton of action. An excellent lure for crappie, perch, and trout both for ice fishing as well as open water. Enjoy a well-designed bait made out of an extra soft plastic that is still very durable!...

The Eurotackle Stone Fly is the exact replica of a plecoptera larvae in soft plastic form. The vibrations created by the Stone Fly are identical to the ones a live plecoptera larvae would make. The Stone Fly is a snack that will attract all kinds of fish...

The Eurotackle Y-Fry is made out of an ultra-soft plastic where the fork tail will provide vibrations and trigger bites even in harsh conditions. An excellent choice for both open water fishing for crappie, perch, and bluegill, but also just as...

The Eurotackle Anisoptera is an exact replica of a dragonfly larvae that is realistic while providing a true bug like action. An incredible vertical body shake action that will trigger bites on many types of fish like trout, crappie, bluegill, &...

The Eurotackle Gamma Scud is a 1" micro finesse soft plastic bait mimics what fishermen call "freshwater shrimp". This is a meal of choice for all small predators like bluegill, perch, crappie, and more. This ultra-light plastic has very tight vibrations...

The Eurotackle EPF Grub is more than a curly tail… Thanks to its extra paddle on the tail it will kick widely from side to side while the rest of the twister tail will create very strong undulations. The EPF Grub is scented by infusion with...

The Eurotackle EPF Swim is a paddle tail lure with a short, but fat body that provides a natural swimming action and a stable balance. Rounded bulky segments give it a subtle, but realistic wobble. The EPF Swim bait is scented with S-Pheromone technology...

The Berkley PowerBait Maxscent Lil Trooper releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

The Savage Gear Structure Gill combines the drawing power of a swimbait and a structure jig. The result is an incredibly versatile lure that excels at bottom bouncing and presenting a swimbait in places where only a jig can go. Floating plastisol...

The Berkley Powerbait Gilly is a deadly soft plastic that imitates fish perfectly. The hollow head allows for easy crushing on strikes and helps to orient the bait in an upright posture when swimming. Rig verticle with weightless rigging, sideways as a...

The Damiki Armor Shad is a deadly soft plastic that imitates bait fish perfectly. Designed to dart and glide through the water, imitating a fleeing baitfish. 3"

The Reaction Innovations Spicy Beaver has a tremendous thumping vibration while swimming making it the perfect choice when fish want a lot of action. The tails have been designed to swim in a tight area and not spread out wide which keeps the profile...

The Reaction Innovations Kinky Beaver builds off the success of the original Sweet Beaver, one of the winningest and most popular flipping baits ever made. The Kinky Beaver comes equipped with two large profile flappers along with two long antennae...

The Strike King Rage Punch Bug uses the Rage Tail's unique and exclusive tail design and is engineered to be used for flipping, pitching, and punching vegetation. With a solid inner body and ribbed outer body, the Strike King Rage Punch Bug will hold...

The new 3.38” Strike King Midsize Rage Bug will become so important to avid anglers because it can put fish in the boat in so many different situations. The Rage Bug is such a versatile bait. Cast it, pitch it, use it as a trailer on a jig, Texas...

The Uncle Josh Meat Nightcrawler brings a look back to the water. The Uncle Josh Pork Nightcrawler moves, feels, and smells different than any other plastic worm. Natural pork also provides durability and is 100% biodegradable as well. The Uncle Josh...

The PowerBait® Agent E is the brain child of MLF Pro, Edwin Evers! This little bait is packed with features that make it a go-to all year round! Built-in rattles, low center of gravity, Hi-Def patterns, and Berkley Powerbait scent are just a few...

Back and better than ever the Uncle Josh Pork Frogs can now be a part of your fishing arsenal! The Uncle Josh Pork Trailer with a beveled face and thin flexible legs gives it a natural appearance in the water! Perfect imitator of both frogs and...

The RTM Tackle Tube unique colors are very attractive to bass and as a result they grab on and hold on longer. Custom blended

The RTM Tackle Smallmouth Swimbait offers anglers a versatile bait that can be utilized with a number of techniques and in almost any scenario. No matter how it’s fished, the paddle tail of the Smallmouth Swimbait creates a distinct swinging action...

The RTM Tackle Walleye Swimbait offers anglers a versatile bait that can be utilized with a number of techniques and in almost any scenario. No matter how it’s fished, the paddle tail of the Walleye Swimbait creates a distinct swinging action that...

Gene Larew's Biffle Bug's body is slim yet wide, and covered with concentric ridges. The Biffle Bug is solid for hook support, while the rest of its body is hollow like a tube. The cavity is oval, not round, better fitting the shape of the body and also...

The 3" Kalin's Scrub is the most versatile NEW trailer on the market. Combining a grub body with paddle feet, this bait will supercharge any chatterbait, spinnerbait, buzz bait or jig. Swim it slow or fast and you will see the results! 3" long 5 per...

The Express Craw provides a unique design and a perfectly sized profile that is sure to produce. Measuring three-and-a-half inches in length, the Cabin Creek Express Craw features large, tapered claws that come to life on a jig and Texas-rig. Offered in...

The Salmo Slick Shad delivers a big impact in a delicate design. The slender body profile and tail create a subtle action even at the lowest speeds and trigger strikes from finicky fish in clear water. The Slick Shad's belly and back slots allow for...

The Strike King Shadalicious is a soft swimbait designed to catch more and bigger fish. This swimbait is so versatile you can rig it on an open jighead, an internal jighead, or with a weighted hook. Fish it with a slow, steady retrieve, and match the...

KVD Perfect Plastics by Strike King use an exclusive blend of ingredients that makes them the softest, saltiest plastics ever! If that isn’t enough, they also feature Strike King’s exclusive Coffee Scent technology which helps mask human...

Big bass in heavy cover? Not a problem with the Zoom Z-Hog! Whether the cause is excessive fishing pressure or an unrelenting cold front, pitch this little creature bait with a heavy weight when bass don’t seem to want to react to something bigger...

The Berkley PowerBait Maxscent Meaty Chunk line of baits gives you the edge on the water by separating your presentation with the proven Maxscent formula! The meat chunk adds a larger profile for your trailer needs and releases a super-charged scent that...

The Duo Realis V-Tail Shad is the product of years of heavy testing, commitment, and innovation. The Duo Realis V-Tailshad features rib-like accents in front of the V-shaped tail, producing high-frequency micro vibrations with the subtlest...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of live bait and those other plastics and simply grab a...

The Get Bit Baits Hyper Craw is great at a craw imitation. They are ideal for texas rigging in flipping/pitching applications and more durable than traditional pitching baits. Pair these with a swim jig, flipping jig, or football jig. 4" 10 per pack ...

The Get Bit Baits Floating Craw is another great craw imitator. The body is hollow so the craw floats in a natural stand-up position while fished along the bottom. The design also causes the craw appendages to impart action and displace water. They are...

The Get Bit Baits Bev Craw is a 4.25 inch flipping bait that works best when pitching and flipping. With four freely moving appendages and a thick torso, the Get Bit Baits Bev Craw is easy to rig and conceal your hook. The bait is also streamlined for...

The Strike King Coffee Flip-N-Tubes 4.5" has taken an interesting approach at marketing this new and exiting tube bait. The Strike King coffee tube is actually scented with real coffee bean granules and coffee bean oil. This natural and organic scent is...

The Keitech FAT Swing Impact Saltwater offers anglers an extremely versatile bait that can be utilized with a number of techniques and in almost any scenario. The Keitech Swing Impact FAT is thicker than the original, but just as deadly on...

The Berkley PowerBait Maxscent Bulk Bags Flatnose Minnow baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte...

The Berkley PowerBait Maxscent The General baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

The Berkley PowerBait MaxScent Flat Worm is a universal plastic that can fool just about any species into eating. The design of this worm features a ribbed body for extra realism along with a flat bottom that helps increase the baits action. On...

The Savage Gear 3D Pulsetail Bluegill Line Thru swimbait is based on the 3D scan of a real bluegill. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. ...

The 10,000 Fish Sukoshi Bug is a brand new finesse creature bait. The design features a ribbed body made from Stretch-X Plastic, topped of with 6 flapping appendages near the head. The downsized body and tantalizing appendages will make it your new...

The Savage Gear Pulse Tail BlueGilll LB swimbait is based on the 3D scan of a real bluegill. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. 1 1/4 oz 4" in...

The Megabass Dark Sleeper Swimbait has been developed to target deep water fishing unlike any other bait on the market. Crafted by perhaps some of the best bait makers in the world, the Megabass Dark Sleeper Swimbaits is a top-shelf swim...

Most would never guess how much thought can go into designing a bait to catch fish, but most have never used the Nikko Zaza Leech! This uniquely designed bait excels in multiple presentations such as drop shot and ned rigs! Made from he famous Nikko...

The Strike King Rage Swimmer is designed to provoke an immediate reaction as soon as it hits the water. Its sleek nose cone and soft ribbed body closely replicates the look and feel of a baitfish. Extremely versatile and deadly on all other predators! ...

The Zoom Horny Toad is a unique bait that bass anglers all across the country have come to love. Featuring "Ultra-Vibe" legs, the Honey Toad creates quite the commotion in the water buzzing and churning its way across the surface.  The belly of...

The 6th Sense Vega Frog has been engineered to have the features of a walking, skipping, spitting, & popping frog without compromising the key design elements. The Vega Frog comes equipped with a heavy 5/0 black nickel braid hook, delivering maximum...

The Googan Baits Rattlin' Chunk is the perfect jig trailer. Using the Rattlin' Ned and Krackin' Craw as inspiration, members of the squad have developed the perfect chunk style bait. This bait can be fished on the back of a jig or solo as a ned style...

The Berkley PowerBait MaxScent Creature Hawg baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool...

The Berkley PowerBait MaxScent Lizard is designed to move naturally even at the slowest speeds. Packed full of the PowerBait formula fish won't be letting go any time soon. Great for Carolina rigs Bed fishing 6"

The Savage Gear 4D Craw has been redesigned with a realistic profile making it deadly in the water. Scent infused for greater attraction and bite retention, the 4D craw offers the ultimate crawfish imitation for a variety of applications. Scent infused...

The Savage Gear 3D Goby perfectly mimics Goby and sculpin species. Side fins enhance the gliding action on the fall to trigger strikes. Extra thickness on the head increases durability so you can catch fish after fish. Fits tube-style jigs from 1/8 to...

The Savage Gear Pulse Tail BlueGilll RTF swimbait is based on the 3D scan of a real bluegill. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. 1 oz 4" in...

The Savage Gear Ned Goby was designed to mimic one of the favorite prey species of smallmouth bass. Each bait is salt-infused and is built with Duratech 12x tough soft plastic to keep your line in the water. The Ned Goby in action is truly nearly...

The Savage Gear Ned Salamander mimics what can be found across North America. Whether bass are simply after a quick meal or are protecting nests they’re quick to pounce on salamanders. The NED Salamander’s ribbed-body design and appendages...

The Savage Gear Ned Craw mimics the small crawfish that bass feed on. Whether bass are simply after a quick meal or are protecting nests they’re quick to pounce on craws. The Ned Craws appendages assure the bait moves in perfect imitation of a...

The Slimers Black Grub/Leech can be used with a variety of techniques. Whether you are drop shotting, jigging, slow death rigging, or Carolina rigging you can't beat a Slimers Grub/Leech. Fish Slimers move like live bait without the mess, special...

The Big Bite Baits Suicide Shad has become a proven bait that catches fish. The tail design allows it to swim true no matter the retrieve speed. Hand-painted color schemes include a forked tail for added realism, and a solid head makes each bait last...

The Big Bite Baits Crappie Tube is very effective little plastic that dances at the slightest twitch of the rod and drives slab crappies wild! Made from high-quality soft plastic, the Crappie Tube will put fish after fish in the livewell for you! 10 per...

The Berkley PowerBait The Deal features a high sided shad profile that adds bulk and presence. It's high action tails mimic fleeing baitfish and amp up the action of your bladed jig. Perfect for rigging as a stand-alone swimbait in open water and around...

The Missile Baits Quiver brings a whole new look in the water. The Quiver uses ribs and a thin beaver shaped tail to give anglers something they haven't seen before. This bait is the bigger version of the Ned Bomb and can also be used as a Neko bait and...

The Missile Baits Bomb Shot Finesse not only looks, but performs the part of a go-to finesse bait. Designed for bass anglers, the secrets out that walleye fisherman can clean up using this bait as well. Drop shot this bait and let the action do the rest...

The Reins Bubbling Shaker is a ribbed style worm that is ideal when drop-shotting. It is a finesse worm that adds a new concept rarely seen in the United States. The tail has a unique bubble pintail that vibrates and shakes with slight twitches. The...

The X Zone Muscle Back Finesse Craw 3.25” is designed to provide a realistic look of a craw that swims, hops, and crawls with a unique sonic signature and vibration that bass love! Its soft, realistic, textured claws are ribbed on both sides and...

The ZMan Batwingz have uniquely textured, buoyant ElaZtech pinchers that float up off the bottom. BatwingZ accurately mimics the natural defensive posture of a crawfish and turns any jig into the perfect stand-up jig. The 10X Tough ElaZtech durability...

The Lunker City Shaker Swimbait action is unique instead of just wobbling the tail, it swims the whole body in a side-to-side roll. Made with a very special durable plastic formulation to be tough enough for Pike fishing. Attracting all types of...

The Lunker City Fin-S Fish original fork tail minnow has been a part of Lunker City from the beginning. This bait is a go-to when it comes to catching multiple species of fish all over the country. When you need to count on a bait to get it done the...

The ZMan Diezel Minnowz Swimbait has been built to catch big fish! The slender profile of the bait is built to accommodate hooks up to 5/0 and of course you get that very realistic and life-like shad profile constructed from ElazTech material! 4”...

The Z Man Finesse TRD is a one-of-a-kind stick bait that provides one of the most realistic feels on the market. This bait is specifically designed to hold longer so you can more fish and a spend less time changing out baits! The Z Man Finesse...

The ZMan Turbo Crawz are unlike any other craw you have ever fished. Constructed with ZMan Elaztech, the Turbo Crawz allow you to catch more fish per bait so you spend less time rigging new plastics and more time reeling in toads! Fish these baits around...

The Zoom Super Fluke meansures in at 5.25" and features a commonly found fish shape that matches many different type of forage. Rig the Zoom Super Fluke weighted or weightless to cover the entire water column.  Length  Qty Per Pack  5...

The Strike King Rage Ned Craw series is a unique and exclusive craw design that is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for superior action. You won't believe the noise...

The Rage Tail by Strike King brings a revolutionary new look to soft plastics. Each Rage Tail Lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. The Rage Tail is designed with a specific purpose and uses...

The Big BIte Baits Swimming Craw Tube is a swimming version of the original Craw Tube. The flapping pinchers provide extra bulk and action for those times when a more aggressive presentation is called for. Features a solid head and hollow body, which...

The Big Bite Baits Craw Tube has flapping pinchers that provide extra bulk and action for those times when a more aggressive presentation is called for. Features a solid head and hollow body, which allows you to insert a rattle or a tube jig.  ...

The Big Bite Baits Suicide Shad has become a proven bait that catches fish. The tail design allows it to swim true no matter the retrieve speed. Hand-painted color schemes include a forked tail for added realism, and a solid head makes each bait last...