New Arrivals

Eurotackle Micro Finesse Tungsten Jig is armed with a strong and very sharp single hook that can handle all types of fish. Made out of 97% pure tungsten the jig head offers a small profile and great sensitivity. A Soft Lock bait keeper allows you to...

The Eurotackle Eurogrub has a very soft pin tail bait for crappie, perch, and trout both for ice fishing as well as open water. This micro finesse bait gives off a micro-vibration that can trigger the most inactive fish. Excellent ultralight choice when...

The Eurotackle Shrimp X is a go-to lure when targeting all kinds of panfish. The Shrimp-X has claws that allow for very natural action and the softness of the body gives it life in the water.  The 1.5" size extra soft plastic makes it a very...

The Eurotackle Fat Assassin is a 2" soft plastic bait with a thicker profile showing off a lot of ribs for a ton of vibration. This fat micro finesse bait is made to bring you the big ones! An excellent lure for crappie, perch, and trout both for ice...

The Eurotackle Eurogrub Jr. is a mini version of the Eurotackle Eurogrub which fits perfectly on the smallest of jigs. A very soft pin tail bait for crappie, perch, and trout both for ice fishing as well as open water. This micro finesse bait gives off a...

The Eurotackle Crazy Critter is a mix of micro size and a ton of action. An excellent lure for crappie, perch, and trout both for ice fishing as well as open water. Enjoy a well-designed bait made out of an extra soft plastic that is still very durable!...

The Eurotackle Stone Fly is the exact replica of a plecoptera larvae in soft plastic form. The vibrations created by the Stone Fly are identical to the ones a live plecoptera larvae would make. The Stone Fly is a snack that will attract all kinds of fish...

The Eurotackle Y-Fry is made out of an ultra-soft plastic where the fork tail will provide vibrations and trigger bites even in harsh conditions. An excellent choice for both open water fishing for crappie, perch, and bluegill, but also just as...

The Eurotackle Anisoptera is an exact replica of a dragonfly larvae that is realistic while providing a true bug like action. An incredible vertical body shake action that will trigger bites on many types of fish like trout, crappie, bluegill, &...

The Eurotackle Gamma Scud is a 1" micro finesse soft plastic bait mimics what fishermen call "freshwater shrimp". This is a meal of choice for all small predators like bluegill, perch, crappie, and more. This ultra-light plastic has very tight vibrations...

Meets state requirements for ground blind hunting Maintains 360-degree visibility Fits hub-style blinds up to a 60-inch footprint

Meets state requirements for ground blind hunting Maintains 360-degree visibility Fits Gunner, Outhouse and Doghouse blinds

The Eurotackle EPF Grub is more than a curly tail… Thanks to its extra paddle on the tail it will kick widely from side to side while the rest of the twister tail will create very strong undulations. The EPF Grub is scented by infusion with...

The Eurotackle EPF Swim is a paddle tail lure with a short, but fat body that provides a natural swimming action and a stable balance. Rounded bulky segments give it a subtle, but realistic wobble. The EPF Swim bait is scented with S-Pheromone technology...

The Dave Smith 3/4 Strut Jake Decoy has a posture that is deadly accurate and says that he wants to get with a hen, but his small stature makes him a prime target for approaching gobblers and even other jakes. Set him up in the presence of one or more...

The Dave Smith Leading Hen Decoy looks as though she is about to walk out on the approaching gobbler. Like a sucker, he just can’t seem to let her go and feels the urge to get in front of her before she leaves. Use his instincts to get her back...

The Dave Smith Upright Hen Decoy is great for the run and gun hunter who likes to travel light and set up fast. Her upright posture gives her great visibility in tall grass and makes her a natural draw for both gobblers and jealous hens alike. She is...

The Flextone Funky Chicken is the wimpiest, skinniest tom in the woods. Realism and durability bring an irresistible punching bag. Throw in a sturdy mounting stake just wait until you see what this little guy can do. He may be small, but he brings big...

The HS Strut Lite Standing Hen Decoy is a lightweight, foldable hollow body construction for easy transportation and storage. Best-in-class detail in the decoys’ flake-resistant paint job makes for extremely realistic decoys that fool even the...

The Flextone Thunder Creeper Strutter Decoy attracts attention, and the Thunder Creeper's smaller scale makes him slightly less threatening so incoming turkeys are more likely to approach. Detailed molding and paint on the flexible plastic body give this...

When you're looking to add contentment and relaxation to your decoy scene, the Thunder Chick Feeder is the decoy of choice. Whether standalone or combined with other decoy poses, she signifies contentment while she looks for her next bite to eat. Her...

The Flextone Thunder Jake when you challenge the pecking order, it can change the game. Adding a non-threatening decoy like the Thunder Jake can bring in a gobbler to the end of your boots. The upright design of the Thunder Jake tells nearby birds...

The Avian X LCD Quarter-Strut Strut Jake has a non-aggressive pose makes him attractive to both dominant and sub-dominant gobblers, while his size " 15 percent smaller than a real jake " keeps him non-threatening and portable. Crafted from rugged...

The Avian X LCD Lookout Hen has a similar look and effect as the popular Breeder Hen, but she's got a little something extra. The Lookout's raised height aids visibility so passing gobblers can spot her even in tall grass and dense vegetation. She...

The Avian X HDR Hen Decoy are molded into reality from hand-carved designs, these decoys harness unbeatable detail and durability. The HDR Feeding Hen brings a submissive feeding posture into the HDR line. This lady's relaxed feathers and lowered feeding...

The Avian X HDR Hen Decoy are molded into reality from hand-carved designs, these decoys harness unbeatable detail and durability. The HDR Hen Decoy features an upright body with two interchangeable head postures for double the realism and double the...

The Protect your decoys during storage or transport with the HS STRUT Turkey Decoy Bag. Durable with a nylon carrying strap and deployable safety orange flag. Holds 3 – 4 decoys.

The HS Strut Lite Jake/Hen Combo is a lightweight, foldable hollow body construction for easy transportation and storage. Best-in-class detail in the decoys’ flake-resistant paint job makes for extremely realistic decoys that fool even the wisest...

The HS Strut Lite Jake Decoy is a lightweight, foldable hollow body construction for easy transportation and storage. Best-in-class detail in the decoys’ flake-resistant paint job makes for extremely realistic decoys that fool even the wisest old...

The HS Strut-Lite Feeding Hen Decoy is a lightweight, foldable hollow body construction for easy transportation and storage. Best-in-class detail in the decoys’ flake-resistant paint job makes for extremely realistic decoys that fool even the...

Bandit Deep Suspending Minnow Neutral buoyancy can be a powerful trigger in a walleye trolling lure. Add the Bandit Suspending Minnow to your spread, and rather than floating up out of the strike zone on the pause or turn, your bait stays at the...

The Savage Gear Structure Gill combines the drawing power of a swimbait and a structure jig. The result is an incredibly versatile lure that excels at bottom bouncing and presenting a swimbait in places where only a jig can go. Floating plastisol...

Mr. Crappie Slab Daddy Jig Fly Combo Graphite reel seat with metal hoods High density full length EVA handle Rod length indicator Stainless steel corrosion resistant hook keeper 2 Bearing System Polycarbonate body and spool Pre-spooled with 6 lb. Mr...

Mr. Crappie Slab Daddy Light Jig/Troll Combo Stainless steel guides with aluminum oxide inserts Graphite reel seat with metal hoods High density full length EVA handle Rod length indicator Stainless steel corrosion resistant hook keeper Plated metal...

Mr. Crappie Slab Daddy Spinning Combo Reel has graphite body and rotor Dual bearing construction Pre-spooled with premium Mr. Crappie line Premium graphite composite blank Graphite reel seat Stainless steel guides with stainless steel inserts EVA foam...

The Lew's Super Duty LFS Baitcast Reel is better than ever. It builds on the legendary performance of the Super Duty series of reels and gives anglers a reel that is lighter, faster, stronger, and even more reliable than the previous generations...

The Abu Garcia Zata Low Profile Reel is all about performance in a small package. Packed with features like 11 ball bearings and a Duragear brass gear, the Zata provides smooth casting and retrieval. 10 stainless steel ball bearings + 1 roller bearing...

The Abu Garcia Revo4 X Low Profile brings trusted reliability and performance to the lineup of the fourth generation of Revo Low Profile reels. Featuring the same forward-thinking design, durability, and performance, the Revo X starts with an...

Introducing Mags Custom Rods are premium rods that were expertly designed through extensive field testing. Choose from different models of Mags Rods each for specific techniques. So you spend less time worrying about what gear to use and more time...

The Shimano Chronarch MGL Casting Reel weighs only 6.5 ounces and is packed with Shimano's most advanced technology. More advanced than ever before, its lightweight MagnumLite Spool allows a low moment of inertia that requires very little force to get it...

The Fenwick HMG Casting Rods have become even stronger, lighter, and more sensitive than before! Designed with Powerlux 100 blanks, the Fenwick HMG offers uncompromising strength and durability, providing a stronger, lighter, more sensitive rod. A...

The STORM Hot 'N' Tot Madflash has been a fish catcher since day one. The classic wobble action combined with it's shad profile make it an irresistible meal to any unassuming walleye. Great for trolling, the STORM Original Hot 'N' Tot features a...

Open water and weed beds are where the Megabass JP Big Gabot does its best work. By popping, spitting, and walking on the water, the Big Gabot features a Catamaran mouth that allows it to make pinpoint turns easily. A rear-mounted skirt helps...

The Berkley Powerbait Gilly is a deadly soft plastic that imitates fish perfectly. The hollow head allows for easy crushing on strikes and helps to orient the bait in an upright posture when swimming. Rig verticle with weightless rigging, sideways as a...

Simms Superlight Solar Sombrero protects your head and face from as much sun as possible with this, bucket style hat. UPF 50 Cord-lock adjustment for a range of fit options Black underbrim reduces glare Easy fit elastic sweatband for added comfort Foam...

The Blackfish Freedom Series Sun Gaiter provides head and neck protection is critical for anglers that spend all day on the water. Using CoolCharge chemical-free cooling fabric, these stylish sun gaiters provides the maximum cooling effect and sun...

The Blackfish Microflex Neck Gaiter has the warmth and protection that anglers are looking for in a cold-weather garment. This gaiter will wick away moisture from the skin and keep the face, neck, ears, and the back of the head protected from the cold...

The Blackfish Element Softshell Bibs are designed for maximum warmth and all-day comfort. A variety of key features make the Element Bib a must-have garment. Adjustable waist reduces shoulder strain Weather and water resistant Easy “on and...

The Simms Sungaiter provides the protection you need between you and the sun and the style you need to let everyone know you support Simms. Lightweight, quick-drying, & breathable stretch fabric Laser-cut breathing holes   UPF 50 protection

The Simms SolarFlex Sunglove uses fabric that is lightweight and comfortable that protects you from the sun. These gloves keep your hands cool and dry allowing you to fish long hours in the baking sun. Half-finger style UPF 50

Stay ultra-fresh in the Simms Tech Hoody Artist Series that dials down the heat and cranks the comfort with an easy-breathing, moisture-wicking, sun-blocking fabric formula. A lightweight jersey knit fabric that feels smooth and stretches with each...

The Simms SolarVent Hoody offers UPF 50+ sun protection with the ideal combination of highly breathable panels to disperse heat while keeping you cool with a comfortable jersey knit. Stay on the water from dawn to the docking at dusk. Wicking,...

Chase the Musky while wearing the Simms Men's Keeler Musky Hoody. Regular Fit    

The Simms SolarVent Hoody Pro offers UPF 50+ sun protection with the ideal combination of highly breathable panels to disperse heat while keeping you cool with a comfortable jersey knit. Stay on the water from dawn to the docking at dusk...

The Simms SolarFlex Hoody is the answer to sheltering you from the sun. The SolarFlex Hoody protects you from the UV rays, while the lightweight, breathable UPF 50 fabric keeps you cool when the day turns tropical. Protection also comes with added...

The Simms Women's SolarFlex Hoody is the answer to sheltering you from the sun. The SolarFlex Hoody protects you from the UV rays, while the lightweight, breathable UPF 50 fabric keeps you cool when the day turns tropical. Protection also comes with...

The Simms Women's SolarVent Crew, with a classic crewneck fit and an ultra-flattering silhouette, is the lightweight, easy breathing shirt that circumvents anything standing in the way of your perfect fishing day. Lightweight knit fabric Quick-drying,...

The Simms Women's SolarVent Hoody is the answer to sheltering you from the sun. The SolarVent Hoody protects you from the UV rays, while the lightweight, breathable UPF 30 fabric keeps you cool when the day turns tropical. Protection also comes with...

The BugStopper SolarFlex Hoody is the answer sheltering you from the sun and those annyoing bugs. Insect Shield technology protects you from the swarms, while the lightweight, breathable UPF 50 fabric keeps you cool when the day turns tropical...

The Fin-Tech Nuckle Ball Metallic Jigs has been a favorite for walleye anglers thanks to its unique design and proven track record. This design provides a bunch of benefits including reducing snags and increasing hookups. By design, the eyelet is...

The Fin-Tech Nuckle Ball 2-Tone Jigs has been a favorite for walleye anglers thanks to its unique design and proven track record. This design provides a bunch of benefits including reducing snags and increasing hookups. By design, the eyelet is...

The Simms Womens BugStopper Hoody keeps those annoying buggers off your skin with the tech-heavy BugStopper Hoody. This men's quick-drying hoody sports Insect Shield for long-lasting relief from biting insects and COR3 fabric to fight odors and wick...

The Simms BugStopper Hoody keeps those annoying buggers off your skin with the tech-heavy BugStopper Hoody. This men's quick-drying hoody sports Insect Shield for long-lasting relief from biting insects and COR3 fabric to fight odors and wick moisture to...

The Daiwa D-VEC Straw Sun Hat offer amazing UV protection. This straw sun hats offer 360 degree coverage, giving you protection over your head, face and shoulders.  

Daiwa D-Vec Tackle Binder Premium vinyl construction will keep your tackle and plastics dry. Sturdy corrosion-resistant zippers. Daiwa Tackle Binders also includes (5) resealable zippered separated compartments that won’t rip or tear out that can...

The Daiwa Zillion SV TW G Casting Reel combines 40 years of research and experience in magnetic braking systems, now Daiwa has added a brand-new SV Booster System that gives you all the control you know and love, now with the added benefit of a longer...

The Daiwa Steez CT SV Baitcast Reel has further evolved with a new concept. The new compact body has been achieved by equipping the reel with a new 30mm diametre G1 Duraluminium CT SV spool. The CT SV spool which has very low start-up inertia has...

The Daiwa Eliminator Spinning Reel is built to provide anglers with fighting power at an affordable price. Daiwa’s Eliminator features Daiwa’s signature HardBodyz anodized aluminum frame and side plate to form a strong rigid housing. Cut to...

The Daiwa Ballistic LT MQ Spinning Reel has been redesigned and upgraded. The reel still features the LT Concept for the ultimate in Light and Tough performance- now complete with our Monocoque Body (MQ) for even more power and a more compact frame. An...

The Daiwa Steez AGS Casting Rod has new and improved AGS guides that are now even lighter than previous versions. The high rigidity of the AGS frame offers extraordinary sensitivity- relaying vibrations on the line directly to your hand. SVF Compile X...

War Eagle Buzzbaits are a tournament fishermen's preferred buzzbait due to a keeled head which them to plane faster, hand-tied skirts and instant squeak right out of the package.  Unique Keeled Head Hand-tied Skirts Double-Coat Epoxy Painted Head

The BugStopper SolarFlex Hoody is the answer sheltering you from the sun and those annyoing bugs. Insect Shield technology protects you from the swarms, while the lightweight, breathable UPF 50 fabric keeps you cool when the day turns tropical...

The Reaction Innovations Spicy Beaver has a tremendous thumping vibration while swimming making it the perfect choice when fish want a lot of action. The tails have been designed to swim in a tight area and not spread out wide which keeps the profile...