Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deeper...

The Sam’s Pro Release is designed to allow the fisherman to release the front part of his planer board to fight the fish not the board! By releasing the front part of the board it stops the...

Wag's Hunting Scents, is a family-owned and operated company in Central Wisconsin that specializes in 100% PURE Whitetail Scent. For years Wags have been providing our customers with superior...

The Berkley Flicker Shad has been a game changer for anglers all over the nation providing top-notch fish catching at a great price. With tons of colors to choose from, the Flicker shad is a go-to...

Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish and cash more checks! Hybrid baitfish-crayfish design is compact and aggressive while delivering rod shaking,...

Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait. Designed with both profile and action in mind, the Power Stinger’s dense head...

Major League Fishing pro Scott Suggs designed the Berkley PowerBait Crash Craw, the compact profile allows this bait to excel in a variety of situations. The rib design hides the hook for effortless...

The “Spinner Rig” tipped with live crawlers has long been one of the top techniques used by anglers to put more Walleyes in the boat. The Gulp! SR Crawler was developed in cooperation with Korey...