The Sam’s Pro Release is designed to allow the fisherman to release the front part of his planer board to fight the fish not the board! By releasing the front part of the board it stops the...

Wag's Hunting Scents, is a family-owned and operated company in Central Wisconsin that specializes in 100% PURE Whitetail Scent. For years Wags have been providing our customers with superior...

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deeper...

Throw something they have never seen before with a TRS Custom Rippin Rap! These baits feature one-of-a-kind designs to trigger those hard-stopping strikes and put more fish in the net when others are...

Atlas Mike's Shake N Cure increases fish attracting scents and milking of clusters you cure. Cured eggs can be kept in a refrigerator for months or up to a year if frozen properly. Atlas Mike's Shake...

Frabill Super Gro Worm Bedding stores your worms fresh and healthy with pH-balanced Super Gro Worm Bedding. Unlike other worm bedding made with organic materials, this bedding is odorless and...

Magic Worm Food can grow worms so big that they become simply irresistible to fish. Using a combination of 32 essential proteins, fats, minerals, vitamins, and carbohydrates a Magic-fed worm's...

Throw something that will be sure to grab their attention with the Wapsie Lure Ripper Minnow! These searching style baits are perfect for covering large areas of water all year around! Available in...