Crankbaits

Throw something they have never seen before with a TRS Custom Rippin Rap! These baits feature one-of-a-kind designs to trigger those hard-stopping strikes and put more fish in the net when others are struggling! Printed on the tried and true design, the...

The Megabass Vision 110 Jr. is a scaled-down profile that works wonders around pressured bass. The Megabass Ito Vision 110 Jr. Jerkbait was designed from the ground up to deliver the same erratic darting action and devastating roll as the original...

The TRS Custom Bandit Walleye Deep Crankbait features a custom paint job we can guarantee you the fish have never seen before. With precise attention to detail and thought, each bait has a specific color scheme specifically designed to target trophy...

The TRS Custom Painted Smithwick Perfect 10 Rogue crankbait dives down quickly to 10 feet and beyond producing an erratic flash to trigger quick bites. Just like a real baitfish, the Perfect 10 produces a side flash that works great for both casting and...

Throw something they have never seen before with the New Plaid Series TRS Custom Rippin Raps! These baits feature one-of-a-kind designs to trigger those heart-stopping strikes. Printed on the tried and true design, the lipless, deep belly profile is...

Bandit Deep Suspending Minnow Neutral buoyancy can be a powerful trigger in a walleye trolling lure. Add the Bandit Suspending Minnow to your spread, and rather than floating up out of the strike zone on the pause or turn, your bait stays at the...

The STORM Hot 'N' Tot Madflash has been a fish catcher since day one. The classic wobble action combined with it's shad profile make it an irresistible meal to any unassuming walleye. Great for trolling, the STORM Original Hot 'N' Tot features a...

The Berkley Flicker Shad has been a game changer for anglers all over the nation providing top-notch fish catching at a great price. With tons of colors to choose from, the Flicker shad is a go-to choice for many walleye trolling anglers. The premium...

Throw something they have never seen before with the Limited Edition - TRS Custom Rippin Raps! These baits feature one-of-a-kind designs to trigger those heart-stopping strikes. Printed on the tried and true design, the lipless, deep belly profile is...

JT Custom Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deeper with maximum flash and tail action. The Flicker Minnow body design, in...

The versatility of the X-Rap Deep allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral lines on the fuselage capture and flashlight like a beacon. It...

The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral lines on the fuselage capture and flashlight like a beacon. It can...

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running fast...

The Rapala Husky Jerk has been a staple for anglers targeting muliple species of fish since day one. The standby crankbait is perfect for both trolling and casting thanks to the quality we've all come expect from Rapala. A wide array of fishing...

Throw something they have never seen before with the TRS Live Series Custom Rippin Raps! These baits feature one-of-a-kind designs to trigger those hard-stopping strike and put more fish in the net when others are struggling! Printed on the tried and...

The Megabass X-NANAHAN Jerkbait is a superior lure in castability in a small jerkbait minnow profile, the X-NANAHAN’s body is carved from a high-volume block, which results in a visually tight silhouette with greater precision. Air resistance has...

The Bandit Walleye Shallow Crank excels at catching walleyes in deep water. The Shallow Walleye Bandit will troll down to 12 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow...

The 6th Sense Provoke 106X series will float/suspend depending on water temperature at depths of 3-6ft. A uniquely engineered tapered tail design creates the phenomenal darting and turning motion upon each rod twitch. Equipped with premium paint schemes,...

The 13 Fishing Loco Special Jerkbait creates the chaos of a baitfish in peril. The Loco Special will dart and pause in a manner that entices predators to strike. Weighted for long casts when you need it. If you need a bite, you know where to reach. High...

The TRS Custom Flicker Minnows are pro-designed and tournament-proven. These minnow baits dive deeper with maximum flash and tail action. The TRS Custom Flicker Minnow body design, in combination with its impressive dive curve, get you to the fish...

The Megabass Vision Oneten +1 Jr. is designed for fish that are keyed in on baitfish or an easy meal. The flat side body gives off a monstrous flash. With a streamlined body, the Vision Oneten +1 Jr. moves through the water column with ease. This allows...

The Berkley Hit Stick 11 has all of the action a balsa bait has. With tons of colors to choose from, the Hit Stick is a great option for many anglers. Able to achieve high-speed rolling action the Hit Stick has the largest roll of any Berkley hard bait...

The Berkley Hit Stick has all of the action a balsa bait has. With tons of colors to choose from, the Hit Stick is a great option for many anglers. Able to achieve high-speed rolling action the Hit Stick has the largest roll of any Berkley hard bait...

The Berkley Skinny Cutter Shallow has all of the action a handcrafted wooden bait has. With tons of colors to choose from, the Cutter is a go-to choice for many anglers. The Cutter naturally suspends on the pause allowing you to work this bait...

The Berkley Cutter + has all of the action a handcrafted wooden bait has. With tons of colors to choose from, the Cutter is a go-to choice for many anglers. The Cutter naturally suspends on the pause allowing you to work this bait effectively at slow and...

The Megabass Kanata jerkbait is designed for fish that are keyed in on larger bait. The flat side body gives off a monstrous flash. With a streamlined body, the Kanata moves through the water column with ease. This allows for fast erratic action with...

The JT Custom Bandit Walleye Deep Crankbait features a custom paint job we can guarantee you the fish have never seen before. With precise attention to detail and thought, each bait has a specific color scheme specifically designed to target trophy...

Viper Custom Tackle UV Flicker Minnows feature amazing new UV stickers that help bring these baits to life in any water conditions! Painted in custom colors, these baits have been designed specifically to target big walleye, salmon and trout all year...

Cast or troll your way to putting more fish in the boat with the Walleye Nation Creations Shaky Shad. The WNC Shaky Shad has a one-of-a-kind wobbling action with loud built-in rattles to call fish on from a distance. The Shaky Shad was designed to mimic...

Troll your way to more and bigger fish with the “WNC Reaper” from Walleye Nation Creations. With its baitfish profile, strong Size 4 hooks, enticing wobbling action, and loud rattles to call fish in from a distance. It’s the next lure...

The Strike King KVD Jerkbait features amazing action and is extremely versatile. It wiggles, wobbles and twitches fish after fish into the boat. The unique weight transfer design is great for casting and 3D nickel hooks along with detailed paint jobs...

Entering the famed lineup is the Megabass Vision Oneten +1, a jerkbait designed to dive up to 3 feet deeper then previous models filling the void for anglers that need the legendary Megabass action just about those deep submerged weed lines. Crafted...

The Megabass ONETEN+2 delivers the ONETEN's legendary jerkbait action into the strike-zone of a new class of suspended bass. Designed to target the 12ft range on 12lb fluoro, the ONETEN+2 showcases the same erratic action, responsiveness and unrivaled...

Bandit's Generator Walleye Deep Diver improves on the go-to minnow crankbait that every angler loves by adding glow stick insertion points. By bringing illumination and glow to the body, Bandit has made sure fish will not be able to resist the bright and...

The TRS Custom Painted Jointed Deep Husky Jerk swims with the classic Rapala "wounded-minnow" wobble and an exaggerated tail action that fish can't refuse, but this time it looks a lot better! These hand-painted baits feature...

The JT Custom Tackle Deep Husky Jerk has all the legendary action of the Rapala Deep Husky Jerk with a new spin of color combinations. This lineup includes hand selected paint schemes specifically for the mid-west fisheries that big walleyes cannot...

The JT Custom Tackle Deep Husky Jerk has all the legendary action of the Rapala Deep Husky Jerk with a new spin of color combinations. This lineup includes hand selected paint schemes specifically for the mid-west fisheries that big walleyes cannot...

The Reef Runner Ripshad 200 Series offers enticing action, unique design, and more depth making this rattling shad bait heads and fins above the rest. The Ripshad can be trolled to a depth of 16 feet on 10 lb. test line, also cast and retrieved to 8 feet...

The ultimate deep jerkbait, the Deep Suspending Rattlin’ Rogue is the stickbait of choice when you’re fishing for deepwater, suspended or lethargic bass, walleye or other gamefish. On the cast this long, slender stickbait gets down beyond 6...

The name says it all! The Smithwick Top 20 Rogue is designed to dive to depths of 20 feet displaying an action freshwater fish just cannot resist. A must have for any fisherman's walleye arsenal, these baits are proven producers that can be trolled...

It might not look it, but this little crankbait is totally revolutionary. Made from high density foam, not flimsy balsa wood or hollow plastic. The Hornet is a super durable crankbait that will catch you hundreds of fish without falling apart. The...

The Reef Runner 600 Series Deep Little Ripper has an incredible darting action as it dives deeper than the Little Ripper. It wobbles wider and stays deeper than any other minnow bait in its class. Reef Runner's feature premium high gloss chip-proof...

The 700 Series Reef Runner Ripstick is a rattling minnow imitator designed to deliver a wide erratic action. This tournament winning jerkbait has a curved design, V-bill for speed, and nearly suspends without weights.  Size  4-3/4" ...

The Reef Runner Little Ripper has a incredible darting action. It wobbles wider and stays deeper than any other minnow bait in it’s class. The curved body and “V-bill” make it perfect for casting for big walleyes!   Size...

The Salmo Hornet is a floating/diving crankbait made from super tough ultra sonic welded plastic construction. Trolling or casting, the Rattlin' Hornet is a new generation of Salmo lure that changes forever what anglers should expect from a small bite...

Like the name implies, the Smithwick Perfect 10 Rogue crankbaits dives down quickly to 10 feet and beyond producing an erratic flash to trigger quick bites. Just like a real baitfish, the Perfect 10 produces a side flash that works great...

The Smithwick Suspending Super Rogue is a fish catcher whether you are trolling or casting. Designed with a special weight-tranfer system, the Super Rogue rattle actually moves toward the rear of the bait when being casting for maximum distance and...

Get deep with the Reef Runner 800 Series Deep Divers. Available in just about any color you can think of the, the 800 Series Deep Diver is perfect for trolling casting for big walleyes! A deep diving 4″ rattling minnow bait designed to dive quickly...

The Rapala Ripstop Jerkbait features an innovative rear tail design to produce a hard flashing action. Most effective when ripped, the Ripstop Jerk bait can stop on a dime when being worked through the water presenting amazing action fish cannot...

The Jointed Deep Husky Jerk swims with the classic Rapala "wounded-minnow" wobble and an exaggerated tail action that fish can't refuse. Whether you're working a slow, back-trolling crawl or a high-speed pass, this lure runs straight and true...

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running fast...

The Megabass Vision 110 has quickly set the standard for jerkbait performance by providing a one-of-a-kind darting action that continually cashes checks and puts fish in the boat. The Vision 110‘s advanced tungsten Multi-Way Moving Balancer...

The Megabass Vision 110 Jr. is a scaled-down profile that works wonders around pressured bass. The Megabass Ito Vision 110 Jr. Jerkbait was designed from the ground up to deliver the same erratic darting action and devastating roll as the original...

The Rapala Shallow Shad Rap is ideal for fishing shallow bodies of water bringing the tried and true Shad Rap action closer near the surface. Made with premium balsa wood, the Rapala Shallow Shad Rap is naturally buoyant and extremely durable...

The Rapala Jointed Shad Rap has been a trusted fish catcher for years, and for good reason. It just works! The enticing action of the Shad Rap gets amplified by jointing the two sections together to create an intense wobble action and loud rhythmic...

Designed with the help of one of the best, Rick Clunn, the Luck-E-Strike Stick Suspending Jerk-Bait is proven winner. With a hydrodynamic design and advanced rolling weight transfer system, this jerkbait features a deadly, erratic, darting action. If...

The Lucky Craft Pointer SP is a very uniquely designed bait that offers action and features like no other on the market. Internal brass weights gives the Pointer SP a low center of gravity resulting in a seductive wobbly and vibration when you stop...

Rapala's Shadow Rap combines a slow sink with both horizontal action and a vertical fade to perfectly mimic a minnow in trouble, meaning you get more takes from lure-wise fish. Scale-textured body with X-Rap finish enhances visual realism. Kicks almost a...

The Berkley Flicker Shad Jointed is a welcomed addition to a staple lineup anglers all over the nation trust to fill their live wells. Great for both casting and trolling for walleyes and bass, the original Flicker Shad design now features a...

Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out...

The Berkley Flicker Shad has been a game changer for anglers all over the nation providing top-notch fish catching at a great price. With tons of colors to choose from, the Flicker shad is a go-to choice for many walleye trolling anglers. The premium...

Get ready to haul in some big ones with Bay Rats Deep Crankbaits! Designed to dive extra deep reaching incredible depths while imitating a fleeing baitfish. Hang on tight while using these handpainted lures perfect for Walleye, Salmon, Steelhead, Trout,...

The Bandit Walleye Deep Diver excels at catching walleyes in deep water. The Deep Walleye Bandit will troll down to 27 feet and is a great lure for exploring deeper water. Walleye, zander and other predator fish love this slender minnow...

The Berkley Bad Shad is a great addition to any angler's tackle box thanks to a proven design and very enticing action. Diving 5-7ft, the Berkley Bad Shad displays a very attractive side rolling action with its slimmed profile...

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deeper with maximum flash and tail action. The...