Soft Stick Baits

The Berkley PowerBait Maxscent The General baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

Sometimes less is more, which is the case for the Zoom Centipede 4". This bait is specifically designed to produce less action then most anglers are accustomed to. No, there is no design flaw, the Zoom Centipede delivers just enough...

The Missile Baits 48 Stick Worm produces a revolutionary backwards-falling action when using a weightless Texas rig technique. The 48's ideal combination of shape, action, and function produces a seductive shimmy when rigged to fall horizontally. The 48...

The Missile Baits 48 Stick Worm produces a revolutionary backwards-falling action when using a weightless Texas rig technique. The 48's ideal combination of shape, action, and function produces a seductive shimmy when rigged to fall horizontally. The 48...

The Missile Baits 48 Stick Worm produces a revolutionary backwards-falling action when using a weightless Texas rig technique. The 48's ideal combination of shape, action, and function produces a seductive shimmy when rigged to fall horizontally. The 48...

The Missile Baits 48 Stick Worm produces a revolutionary backwards-falling action when using a weightless Texas rig technique. The 48's ideal combination of shape, action, and function produces a seductive shimmy when rigged to fall horizontally. The 48...

The Missile Baits 48 Stick Worm produces a revolutionary backwards-falling action when using a weightless Texas rig technique. The 48's ideal combination of shape, action, and function produces a seductive shimmy when rigged to fall horizontally. The 48...

The Missile Baits 48 Stick Worm produces a revolutionary backwards-falling action when using a weightless Texas rig technique. The 48's ideal combination of shape, action, and function produces a seductive shimmy when rigged to fall horizontally. The 48...

The Missile Baits 48 Stick Worm produces a revolutionary backwards-falling action when using a weightless Texas rig technique. The 48's ideal combination of shape, action, and function produces a seductive shimmy when rigged to fall horizontally. The 48...

The Missile Baits 48 Stick Worm produces a revolutionary backwards-falling action when using a weightless Texas rig technique. The 48's ideal combination of shape, action, and function produces a seductive shimmy when rigged to fall horizontally. The 48...

The Missile Baits 48 Stick Worm produces a revolutionary backwards-falling action when using a weightless Texas rig technique. The 48's ideal combination of shape, action, and function produces a seductive shimmy when rigged to fall horizontally. The 48...

The Z Man Giant TRD takes the Ned Rig to another level. A thick-bodied Giant 6" TRD pairs perfectly with the new Mag ShroomZ. This bait is ideal when you are targeting big bass. It is equally suited for flipping, pitching, or a Texas rig. The 10X Tough...

The Googan Baits Lunker Log is a perfect twist on the classic soft plastic stick bait design. This bait was created by the Googan Squad to deliver the perfect flutter and shimmer to entice any near by bass to bite and hold on for longer. 5" - 8 pack 6"...

The Berkley Flute worm has been designed by Mike Iaconelli to be one of the most versatile and effective finesse worms on the water. The Berkley Flute Worm features a tapered design that twitches with the slightest rod movement. This worm also features...

The Berkley Flute worm has been designed by Mike Iaconelli to be one of the most versatile and effective finesse worms on the water. The Berkley Flute Worm features a tapered design that twitches with the slightest rod movement. This worm also features...

The Berkley Flute worm has been designed by Mike Iaconelli to be one of the most versatile and effective finesse worms on the water. The Berkley Flute Worm features a tapered design that twitches with the slightest rod movement. This worm also features...

The Berkley Flute worm has been designed by Mike Iaconelli to be one of the most versatile and effective finesse worms on the water. The Berkley Flute Worm features a tapered design that twitches with the slightest rod movement. This worm also features...

The Berkley Flute worm has been designed by Mike Iaconelli to be one of the most versatile and effective finesse worms on the water. The Berkley Flute Worm features a tapered design that twitches with the slightest rod movement. This worm also features...

The Berkley Flute worm has been designed by Mike Iaconelli to be one of the most versatile and effective finesse worms on the water. The Berkley Flute Worm features a tapered design that twitches with the slightest rod movement. This worm also features...

The Berkley Flute worm has been designed by Mike Iaconelli to be one of the most versatile and effective finesse worms on the water. The Berkley Flute Worm features a tapered design that twitches with the slightest rod movement. This worm also features...

The Berkley Flute worm has been designed by Mike Iaconelli to be one of the most versatile and effective finesse worms on the water. The Berkley Flute Worm features a tapered design that twitches with the slightest rod movement. This worm also features...

The Berkley Flute worm has been designed by Mike Iaconelli to be one of the most versatile and effective finesse worms on the water. The Berkley Flute Worm features a tapered design that twitches with the slightest rod movement. This worm also features...

The Berkley Flute worm has been designed by Mike Iaconelli to be one of the most versatile and effective finesse worms on the water. The Berkley Flute Worm features a tapered design that twitches with the slightest rod movement. This worm also features...

The Berkley Flute worm has been designed by Mike Iaconelli to be one of the most versatile and effective finesse worms on the water. The Berkley Flute Worm features a tapered design that twitches with the slightest rod movement. This worm also features...

The Berkley Flute worm has been designed by Mike Iaconelli to be one of the most versatile and effective finesse worms on the water. The Berkley Flute Worm features a tapered design that twitches with the slightest rod movement. This worm also features...

The Berkley Flute worm has been designed by Mike Iaconelli to be one of the most versatile and effective finesse worms on the water. The Berkley Flute Worm features a tapered design that twitches with the slightest rod movement. This worm also features...

The Berkley Flute worm has been designed by Mike Iaconelli to be one of the most versatile and effective finesse worms on the water. The Berkley Flute Worm features a tapered design that twitches with the slightest rod movement. This worm also features...

The Berkley Flute worm has been designed by Mike Iaconelli to be one of the most versatile and effective finesse worms on the water. The Berkley Flute Worm features a tapered design that twitches with the slightest rod movement. This worm also features...

The Berkley Flute worm has been designed by Mike Iaconelli to be one of the most versatile and effective finesse worms on the water. The Berkley Flute Worm features a tapered design that twitches with the slightest rod movement. This worm also features...

The Berkley Flute worm has been designed by Mike Iaconelli to be one of the most versatile and effective finesse worms on the water. The Berkley Flute Worm features a tapered design that twitches with the slightest rod movement. This worm also features...

The Berkley Flute worm has been designed by Mike Iaconelli to be one of the most versatile and effective finesse worms on the water. The Berkley Flute Worm features a tapered design that twitches with the slightest rod movement. This worm also features...

The Berkley Flute worm has been designed by Mike Iaconelli to be one of the most versatile and effective finesse worms on the water. The Berkley Flute Worm features a tapered design that twitches with the slightest rod movement. This worm also features...

The Berkley Flute worm has been designed by Mike Iaconelli to be one of the most versatile and effective finesse worms on the water. The Berkley Flute Worm features a tapered design that twitches with the slightest rod movement. This worm also features...

The Berkley Flute worm has been designed by Mike Iaconelli to be one of the most versatile and effective finesse worms on the water. The Berkley Flute Worm features a tapered design that twitches with the slightest rod movement. This worm also features...

The Berkley Flute worm has been designed by Mike Iaconelli to be one of the most versatile and effective finesse worms on the water. The Berkley Flute Worm features a tapered design that twitches with the slightest rod movement. This worm also features...

The Berkley Flute worm has been designed by Mike Iaconelli to be one of the most versatile and effective finesse worms on the water. The Berkley Flute Worm features a tapered design that twitches with the slightest rod movement. This worm also features...

The Berkley Flute worm has been designed by Mike Iaconelli to be one of the most versatile and effective finesse worms on the water. The Berkley Flute Worm features a tapered design that twitches with the slightest rod movement. This worm also features...

The Berkley Flute worm has been designed by Mike Iaconelli to be one of the most versatile and effective finesse worms on the water. The Berkley Flute Worm features a tapered design that twitches with the slightest rod movement. This worm also features...

The Berkley Flute worm has been designed by Mike Iaconelli to be one of the most versatile and effective finesse worms on the water. The Berkley Flute Worm features a tapered design that twitches with the slightest rod movement. This worm also features...

The Berkley Flute worm has been designed by Mike Iaconelli to be one of the most versatile and effective finesse worms on the water. The Berkley Flute Worm features a tapered design that twitches with the slightest rod movement. This worm also features...

The Berkley Flute worm has been designed by Mike Iaconelli to be one of the most versatile and effective finesse worms on the water. The Berkley Flute Worm features a tapered design that twitches with the slightest rod movement. This worm also features...

The Berkley Flute worm has been designed by Mike Iaconelli to be one of the most versatile and effective finesse worms on the water. The Berkley Flute Worm features a tapered design that twitches with the slightest rod movement. This worm also features...

The Berkley Flute worm has been designed by Mike Iaconelli to be one of the most versatile and effective finesse worms on the water. The Berkley Flute Worm features a tapered design that twitches with the slightest rod movement. This worm also features...

The Berkley Flute worm has been designed by Mike Iaconelli to be one of the most versatile and effective finesse worms on the water. The Berkley Flute Worm features a tapered design that twitches with the slightest rod movement. This worm also features...

The Berkley Flute worm has been designed by Mike Iaconelli to be one of the most versatile and effective finesse worms on the water. The Berkley Flute Worm features a tapered design that twitches with the slightest rod movement. This worm also features...

The Berkley Flute worm has been designed by Mike Iaconelli to be one of the most versatile and effective finesse worms on the water. The Berkley Flute Worm features a tapered design that twitches with the slightest rod movement. This worm also features...

The Berkley Flute worm has been designed by Mike Iaconelli to be one of the most versatile and effective finesse worms on the water. The Berkley Flute Worm features a tapered design that twitches with the slightest rod movement. This worm also features...

The Berkley Flute worm has been designed by Mike Iaconelli to be one of the most versatile and effective finesse worms on the water. The Berkley Flute Worm features a tapered design that twitches with the slightest rod movement. This worm also features...

You would be hard pressed to find a serious bass angler who doesn't have at least one pack of Yamamoto Senkos in their tackle box and for good reason, they flat out work! The subtle approach of these lures blends together perfectly with irresistible...

The Yum Dinger has made a household name for itself as being one of the go-to baits for bass fisherman across the country. With a super-soft, yet extremely durable body, the Yum Dinger provides all-day fish catching action. To sweeten the pot, the Yum...

The Yum Dinger has made a household name for itself as being one of the go-to baits for bass fisherman across the country. With a super-soft, yet extremely durable body, the Yum Dinger provides all-day fish catching action. To sweeten the pot, the Yum...

The Yum Dinger has made a household name for itself as being one of the go-to baits for bass fisherman across the country. With a super-soft, yet extremely durable body, the Yum Dinger provides all-day fish catching action. To sweeten the pot, the Yum...