Soft Stick Baits

The Berkley PowerBait Maxscent The General baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

The Missile Baits 48 Stick Worm produces a revolutionary backwards-falling action when using a weightless Texas rig technique. The 48's ideal combination of shape, action, and function produces a seductive shimmy when rigged to fall horizontally. The 48...

The Z Man Giant TRD takes the Ned Rig to another level. A thick-bodied Giant 6" TRD pairs perfectly with the new Mag ShroomZ. This bait is ideal when you are targeting big bass. It is equally suited for flipping, pitching, or a Texas rig. The 10X Tough...

The Googan Baits Lunker Log is a perfect twist on the classic soft plastic stick bait design. This bait was created by the Googan Squad to deliver the perfect flutter and shimmer to entice any near by bass to bite and hold on for longer. 5" - 8 pack 6"...

The Berkley Flute worm has been designed by Mike Iaconelli to be one of the most versatile and effective finesse worms on the water. The Berkley Flute Worm features a tapered design that twitches with the slightest rod movement. This worm also features...

The Berkley PowerBait The General is perfect for finesse presentations with ultra-realistic texture and natural colors to fool the hardest-to-catch fish. The soft, yet durable material provides for life-like action and easier hook-ups producing multiple...

The Yum Dinger has made a household name for itself as being one of the go-to baits for bass fisherman across the country. With a super-soft, yet extremely durable body, the Yum Dinger provides all-day fish catching action. To sweeten the pot, the Yum...

Another great product from the ZMan lineup, the ZMan Zinkers are a great addition to your tackle box by providing a tough and very life-like stick worm bait. The secret to the ZMan Zinkers success would be the Elaztech composition which allows you...

The Lake Fork Ring Fry features an extra-large tapered body with tons of rings that play a huge role in this baits success. The specialized rings found on the body help give the Lake Fork Ring Fry incredible "breathing" action in the water and...

The Strike King Ocho features a unique 8-sided design - hence the name, Ocho. What this does is produce a very unique falling pattern that tantalizes fish into a feed frenzy! Great as a weightless rig, or weighted, the Ocho does its best work along...

It was only a matter of time until Z Man took the popularity of their TRD line and created the Z Man Big TRD! We can all rejoice and start putting more bass in the boat thanks to the larget profile of this soft stick bait. Seductive and durable,...

Sometimes less is more, which is the case for the Zoom Centipede 4". This bait is specifically designed to produce less action then most anglers are accustomed to. No, there is no design flaw, the Zoom Centipede delivers just enough...

You would be hard pressed to find a serious bass angler who doesn't have at least one pack of Yamamoto Senkos in their tackle box and for good reason, they flat out work! The subtle approach of these lures blends together perfectly with irresistible...

You would be hard pressed to find a serious bass angler who doesn't have at least one pack of Yamamoto Senkos in their tackle box and for good reason, they flat out work! The subtle approach of these lures blends together perfectly with irresistible...

The Zoom Fish Doctor is 4" long and is a very versatile bait that gets those finicky fish to bite! Great for a wacky rig, fish cannot resist the live action and soft feel of this bait. Salt impregnated  4" long  20 per pack

Greg Hackney's Zero by Strike King is truly an incredible lure. Just put it in front of a bass and he is going to hit it. “You won’t “0” with a ZERO!” It is heavily salt impregnated for a fast sink rate and the flexibility...