Berkley

The Berkley PowerBait Maxscent Bulk Bags Flatnose Minnow baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse...

The Berkley PowerBait Maxscent The General baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with...

The Berkley PowerBait MaxScent Flat Worm is a universal plastic that can fool just about any species into eating. The design of this worm features a ribbed body for extra realism along with...

The Berkley PowerBait MaxScent Creature Hawg baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with...

The Berkley PowerBait MaxScent Lizard is designed to move naturally even at the slowest speeds. Packed full of the PowerBait formula fish won't be letting go any time soon. Great for Carolina rigs...

The Berkley Half Head Jig is an ideal choice for fishing small swimbaits and vertical jigging. Head also features a stacked cone keeper to secure your favorite soft plastic promoting fewer tears and...

The Berkley Hit Stick has all of the action a balsa bait has. With tons of colors to choose from, the Hit Stick is a great option for many anglers. Able to achieve high-speed rolling action the Hit...

Ribbontail design swims naturally on the fall with twitches and short hops. Soft but firm texture is irresistible to fish. Ideal for lakes, reservoirs, streams or rivers.

The Berkley Fusion 19 Weighted Swimbait Hook is made for fishing swimbaits and other thick-bodied soft plastic baits deep in the water column. It offers a bigger bite than other screw lock...

The Berkley Fusion 19 Weighted Swimbait Hook is made for fishing swimbaits and other thick-bodied soft plastic baits deep in the water column. It offers a bigger bite than other screw lock...

The Berkley Fusion 19 Weighted Swimbait Hook is made for fishing swimbaits and other thick-bodied soft plastic baits deep in the water column. It offers a bigger bite than other screw lock...

The Berkley Fusion 19 Weighted Swimbait Hook is made for fishing swimbaits and other thick-bodied soft plastic baits deep in the water column. It offers a bigger bite than other screw lock...