Soft Jerkbaits

Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait. Designed with both profile and action in mind, the Power Stinger’s dense head prevents tear out while the honeycomb...

The Great Lakes Finesse Drop Minnow is in a league of it's own. This bait is extremely versatile allowing you to drop shot it, Damiki rig it, hop it, swim it, or fish it like a Ned. The ribbed body provides a vibration in the water and the thin tail...

The Damiki Armor Shad is a deadly soft plastic that imitates bait fish perfectly. Designed to dart and glide through the water, imitating a fleeing baitfish. 3"

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of live bait and those other plastics and simply grab a...

The Berkley PowerBait Maxscent Bulk Bags Flatnose Minnow baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte...

The Lunker City Fin-S Fish original fork tail minnow has been a part of Lunker City from the beginning. This bait is a go-to when it comes to catching multiple species of fish all over the country. When you need to count on a bait to get it done the...

The Zoom Super Fluke meansures in at 5.25" and features a commonly found fish shape that matches many different type of forage. Rig the Zoom Super Fluke weighted or weightless to cover the entire water column.  Length  Qty Per Pack  5...

The Zoom Fluke Jr. is a classic bait - proven over the years to consistently put fish in the boat. Its natural baitfish profile attracts predator fish of all kinds - in both fresh and saltwater, and also allows it to glide and swoop through the water...

The Gary Yamamoto Zako features a segmented body and fork tail to produce incredibly realistic action. Perfect for a wide variety of rigging options, the Zako is a great jig trailer or weedless Texas-Rig to mimic small shad and bluegill forage! 4" Long...

The Strike King Baby Z TOO Elaztech Jerkbait features the same classic design as the original Baby Z Too just with a slightly smaller profile measuring in at just 3.5" inches. The proven fork tail design of this bait presents fish with a natural profile...

The Hutch's Tackle Sauger Slayer is based off of the popular "fluke" style bait that bass anglers have been using for years. The secret is out however, in the right color patterns this bait is unstoppable for walleye, especially in the fall!...

The Kalin's Sizmic Jerk Minnow is a game-changer when it comes to target, well, any freshwater fish! The spot-on minnow profile combined with the legendary Kalin's construction allows this bait swim with lifelike action imitating bait fish...

The Strike King Caffeine Shad Jr. features a unique bubble tail that gives this topwater shad bait an action never seen before in a soft jerk bait. Use it weightless and twitch it for topwater and subsurface action or tie it on to a Carolina rig or a...

The Lake Fork Live Magic Shad provides everything anglers are looking for in the ultimate swim bait. Impregnated with garlic and made from super soft, yet durable plastic, the Lake Fork Live Magic Shad can be rigged multiple ways and be...

Just like the rest of the ZMan lineup, the ZMan Finesse Shadz is constructed with ElaZtech to make it 10X stronger then traditional plastic baits. Not only is the ZMan Finesse Shadz ultra durable so you will catch more fish per bait, but it is also...

The Zoom Fluke is a classic bait - proven over the years to consistently put fish in the boat. Its natural baitfish profile attracts predator fish of all kinds - in both fresh and saltwater, and also allows it to glide and swoop through the water. ...

The Zoom Fluke Tail Goby is an exciting bait that every serious bass angler needs to have. The unique shape of this bait perfect resembles live forage like baby catfish, mud puppy and gobies that bass frequently feed on. Whether you are...

The Strike King Z Too Elaztech Slow Sinking Jerkbait is a phenomenal soft plastic jerkbait that is made of super durable Elaztech material. The Z Too is a versatile bait that excels when fished on top, Carolina rigged, or dropshotted.  5"...

The Berkley Gulp Alive Minnow Jar is perfect for tipping jigs for bluegill, crappie and perch as well as trout. These baits are also great for adding scent and attraction to lures and jigs when ice fishing. Minnows come in a 2.1 oz. (net wt.) resealable...