Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deeper...

The Sam’s Pro Release is designed to allow the fisherman to release the front part of his planer board to fight the fish not the board! By releasing the front part of the board it stops the...

Wag's Hunting Scents, is a family-owned and operated company in Central Wisconsin that specializes in 100% PURE Whitetail Scent. For years Wags have been providing our customers with superior...

The Berkley Flicker Shad has been a game changer for anglers all over the nation providing top-notch fish catching at a great price. With tons of colors to choose from, the Flicker shad is a go-to...

This premium perennial mix is just what the deer ordered. It is a high yield mix that can tolerate the deer hammering on it. Offers high levels of protein and forgeability. It is highly digestible...

Looking for an easy growing fall mix that does not require heavy equipment and works well in semi shaded or hard to get to locations?  This is your “No Till”  fall mix!  This mix...

Looking for a deer hot spot?  Harvest Patch is a quick growing mix that will stay green through fall and into winter and provide a nutritious, protein rich forage.  Perfect for keeping deer...

This is our top of the line clover mix with a dash premium alfalfa. This mix gives the deer all their favorite legumes. It has high levels of protein and great regrowth. The mix grows in a wide range...