Recommended Picks

Sunnys, bluegills, crappie, whatever you fish for, the St. Croix Panfish Series Spinning Rod series will catch them all. The premium-grade cork handles and stain-resistant reel seats complement the improved balance and increased sensitivity. If you take...

The Berkley Flicker Shad has been a game changer for anglers all over the nation providing top-notch fish catching at a great price. With tons of colors to choose from, the Flicker shad is a go-to choice for many walleye trolling anglers. The premium...

Hank Cherry made sure that the Berkley Stunna had all of the action a jerkbait needs. Maximum darting action and easy 180 degree head turns and side flash when jerked, dual brass weights and a tungsten weight transfer system for increased casting...

The Berkley Stunna has all of the action a jerkbait needs. Hank Cherry’s knowledge and Berkley design expertise, came up with the Berkley Stunna. With action, casting distance, and durability at the forefront of the design process, the Stunna...

The Daiwa Tatula SV baitcasting reel represents versatility and performance. Stress-free Versatile (SV) technology and an Air Brake system provide more control when casting. The SV Concept combines an ultra-lightweight spool made of Super Duralumin...

The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral lines on the fuselage capture and flashlight like a beacon. It can...

The Megabass Dark Sleeper Swimbait has been developed to target deep water fishing unlike any other bait on the market. Crafted by perhaps some of the best bait makers in the world, the Megabass Dark Sleeper Swimbaits is a top-shelf swim...

The Rapala DT Series will dive faster and stay in the strike zone longer than any other crankbait. Only the DT Series lures are made from the top seven percent of select balsa wood. Perfectly consistent wood, combined with carefully placed internal...

Dobyns Champion XP rods set the standard for sensitivity, strength, weight and balance! Champion Series rods feature proprietary high modulus graphite blanks, Zero Tangle Kign guides with SIC inserts, Kevlar wrapping, Fuji graphite reel seats and AA...

The Berkley PowerBait The Deal features a high sided shad profile that adds bulk and presence. It's high action tails mimic fleeing baitfish and amp up the action of your bladed jig. Perfect for rigging as a stand-alone swimbait in open water and around...

The Z Man Finesse TRD is a one-of-a-kind stick bait that provides one of the most realistic feels on the market. This bait is specifically designed to hold longer so you can more fish and a spend less time changing out baits! The Z Man Finesse...

Having a pack of Berkley Fusion19 Treble Hooks in your boat or your box is always a good idea. Whether you break a hook or want to upgrade your current treble hooks, Berkley offers a premium option you will not be disappointed it! 1x as strong Needle...

The Z-Man TRD Tubez is a long overdue bait from one of the best in the business, Z Man. A technique that has been made famous by Northern anglers, fishing a tube is a great tactic for both smallies and largemouth. These baits feature multiple tentacles...

The Shimano Vanford sets the class standard offering new technology to increase smoothness, strength, weight reduction and performance. Whether you chase Midwest Walleyes or Southern Largemouth, the Shimano Vanford finds a welcome place in your arsenal...

Get the most out of your soft plastic baits with the Berkley Fusion 19 Superline EWG Hooks. The combination of the extra wide gap and offset shank make it perfect for tossing a variety of soft plastics in the water. Whether you're rigging a worm or...

The Lazer Trokar Tournament Tube Hooks come equipped with Trokar’s surgically sharpened hook point technology. What this does is offers a triple-sided point that actually penetrates twice as easily as other point shapes found on most other hooks to...

The Akara Nordman Quaddro boots feature built in metal traction spikes that make them the perfect choice for winter activities. Hunting, ice fishing, trail walking, outdoor chores and so much more are perfect activities with the Quaddro. Each pair is...

Deep Freeze EZ Connection System is a great solution for any hardwater angler that loves useing the power drill and auger setup! This system easily secures your auger to your drill and allows for fast attatchment and detachment! Great for hole hopping...

The newest edition to the Z-Viber family, the Z-Viber Micro is just what the doctor ordered when you need to scale down! Keeping the “shad” footprint, the Micro Z-Viber features a special internal tungsten weight that allows it to sink...

The Keitech FAT Swing Impact offers anglers an extremely versatile bait that can be utilized with a number of techniques and in almost any scenario. The Keitech Swing Impact FAT is thicker than the original, but just as deadly on A-rigs, jigs,...

Entering the famed lineup is the Megabass Vision Oneten +1, a jerkbait designed to dive up to 3 feet deeper then previous models filling the void for anglers that need the legendary Megabass action just about those deep submerged weed lines. Crafted...

The Akara Tungsten Mormishka Tear Drop With Eyelet is just the jig that you have been looking for! These high quality jigs sink like a rock so you can fish fast and furious and always be in the action. High quality resins means they are built to...

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Rapala Jigging Rap features a balanced, zinc weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced,...

Enhance any lure with the water-soluble PowerBait Attractant. Available for the most popular fish species and 2 oz or 8 oz bottles. Enhances ordinary lures or live bait with PowerBait scent and flavor Water-soluble liquid attractant 8 ounce bottle

Designed to be paired with the Finesse TRD, Finesse ShadZ, or Hula StickZ to create the perfect Ned Rig, the Finesse ShroomZ jighead sport a custom wire keeper welded onto the hook shank that not only makes rigging a breeze, but holds ElaZtech baits...

The Dirty Jigs Finesse Swim Jig is a go-to bait when water temperatures start to change and fish become less aggressive. These jigs have been specially designed to match a variety of freshwater baitfish. With an aerodynamic head, weed guard, 50-strand...

The Dirty Jigs Scott Canterbury Flippin Jig is all-purpose jig that has been constructed to tour standards. Great for flipping, pitching and swimming, the Scott Canterbury Flippin Jig is built around a 30-degree Gamkatsu 3X strong heavy wire hook so...

The Eagle Claw Trokar EWG Worm Hooks feature a patented three-sided surgically sharpened hook that makes them twice as sharp as any other hook on the market. This unique design penetrates with half the pressure of a standard hook to help put more fish in...

The Berkley PowerBait MaxScent Flat Worm is a universal plastic that can fool just about any species into eating. The design of this worm features a ribbed body for extra realism along with a flat bottom that helps increase the baits action. On...

If you have been looking for a top-notch creature bait comprised of super-soft and super-tasty plastic, the Googan Baits Bandito Bug will find a welcomed spot in your arsenal. The compact, ribbed design of the Googan Baits Bandito Bug is...

Southern Pro Crappie Craw is a go-to choice for diehard crappie anglers. The ideal profile of this solid plastic bait drives crappies wild. Use with your favorite jig or rig it on its own.  1.5" long 10 per pack

The Strike King Rage Twin Tail Menace Grub is a new addition to Strike King’s tremendous Rage Tail line of baits. Featuring a customized high-grade plastic for superior action, you can fish it on a jig head with light line like you would...

The Moxi, is ideal for lethargic walleyes, bass and crappie that can often be difficult to make commit. On the river and in stained water the larger sized Moxi has been a dynamite big-fish producer and our customers were telling us that a slightly...

The Rapala DT Series will dive faster and stay in the strike zone longer than any other crankbait. Only the DT Series lures are made from the top seven percent of select balsa wood. Perfectly consistent wood, combined with carefully placed internal...

The Berkley Flicker Shad has been a game changer for anglers all over the nation providing top-notch fish catching at a great price. With tons of colors to choose from, the Flicker shad is a go-to choice for many walleye trolling anglers. The premium...

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deeper with maximum flash and tail action. The...

Berkley Trilene XL Clear Monofilament is smooth casting and resists twists and kinks. Versatile for use with a wide variety of baits and techniques. Sensitive to feel structure and strikes Incredible strength for confidence and control

Professional Grade fluorocarbon line. The invisible fluorocarbon. Similar refractive index to water, so fish can't see it. Proprietary 100% PVDF formula specially processed for the ultimate in impact strength. Lower memory for superior casting. Available...