Shad Profile

The Rapala Ott's Garage Tiny 4 is born from the sawdust from Ott DeFoe’s garage. The Rapala Tiny is a thin, flat-sided balsa bait with a tight wobble and finesse-like action. This thin design and lightweight circuit board lip moves less water and...

The Rapala DT Series will dive faster and stay in the strike zone longer than any other crankbait. Only the DT Series lures are made from the top seven percent of select balsa wood. Perfectly consistent wood, combined with carefully placed internal...

The Berkley Flicker Shad has been a game changer for anglers all over the nation providing top-notch fish catching at a great price. With tons of colors to choose from, the Flicker shad is a go-to choice for many walleye trolling anglers. The premium...

The Strike King Pro Model Crankbait Series 3 is a small-bodied deep diver, the Series 3 is designed to enhance castability, thus reaching maximum depths. One of the most popular crankbaits on the market! Small bodied Deep...

The Rapala DT Series will dive faster and stay in the strike zone longer than any other crankbait. Only the DT Series lures are made from the top seven percent of select balsa wood. Perfectly consistent wood, combined with carefully placed internal...

The Rapala DT Series will dive faster and stay in the strike zone longer than any other crankbait. Only the DT Series lures are made from the top seven percent of select balsa wood. Perfectly consistent wood, combined with carefully placed internal...

The Rapala DT Series will dive faster and stay in the strike zone longer than any other crankbait. Only the DT Series lures are made from the top seven percent of select balsa wood. Perfectly consistent wood, combined with carefully placed internal...

The Spro Little John Micro DD is mindblowing for its size! Have you ever heard of a "Finesse style crankbait"? Well, all of the features of the Little John are made in a smaller size for those tougher days that you have to make them bite! 45 mm in...

The Spro Aruku Shad is a lipless crankbait that is designed to run nose-down when retrieved. The nose-down action allows the bait to come through cover extremely well and allows the bait to stand on its nose on the bottom like a feeding baitfish. The...

The Spro Aruku Shad 60 is a lipless crankbait that is designed to run nose-down when retrieved. The nose-down action allows the bait to come through cover extremely well and allows the bait to stand on its nose on the bottom like a feeding baitfish. The...

Troll your way to more and bigger fish with the WNC Boogie Shad. The Boogie Shad has built in rattles that will rival the loudest in the industry and a unique dancing action to drive fish crazy! Featuring strong components, sharp hooks, and an aggressive...

The Evergreen CR Crank remains one of the most effective baits on the water. A tungsten weight transfer system allows for further casting and accuracy. A fixed weight at the low center allows for quick starts and responses. The unique design and the...

The Evergreen CR Crank remains one of the most effective baits on the water. A tungsten weight transfer system allows for further casting and accuracy. In the crankbait is a fixed weight at the low center that allows for quick starts and responses. The...

TRS brings ones of the most proven walleye casting and trolling baits to the next level will a full assortment of custom, hand-painted models. Painted for bodies of  Lake Winnebago, Poygan, Butte De Morts and the Bay of Green Bay, these patterns are...

A TRS exclusive, the Tackle Industries' Rattlin Wasp offers big performance at a price point you will love. With a popular baitfish profile, the Rattlin Wasp has incredible action and is versatile enough to fish at both fast and slower speeds. The...

From the clear lakes of Scandinavia to the murky waters of the Amazon the Super Shad Rap patterns offer perfect imitations of the prey of predator fish and attractor colors. Natural swimming action at any speed. Features: Balsa Wood Construction Natural...

The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its...

A medium-sized body with a wider wobble and an oversized bill to deflect off cover. The Series 4 is great for medium depth, heavy cover applications and dirty water. Wide wobble design Free floating rattles Chip-resistant...

Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster. The XD series from Strike King has set the standard for deep-running crankbaits. Emits varying sound frequencies Free-floating...

The Spro Little John 50 Crankbait pulls out all of the stops when it comes to quality and innovative design in the world of shallow running crankbaits. Diving from 3-5 feet of water with intense action, the Little John 50 features a unique "computer...

The Spro Fat Papa 55 comes from tweaking the Spro Fat Papa 70 to make it the perfect late season crankbait for bass. With a tighter wobbling acton and the new rattle addition, the Fat Papa 55 was designed for colder temperature drops and dirty water...

The Rapala Shad Dancer is a true multi-species bait designed to imitate the erratic action of a shad bait fish. Constructed from balsa wood, the Rapala Shad Dancer can be cast or trolled reaching depths from 7'-10'. On the retrieve,...

The Rapala Shad Rap RS has been a proven fish catcher since the beginning thanks to its premium construction and famed shad design. Constructed from premium balsa the Shad Rap is a great option for walleyes and other freshwater species like large and...

The Rapala Shallow Shad Rap is ideal for fishing shallow bodies of water bringing the tried and true Shad Rap action closer near the surface. Made with premium balsa wood, the Rapala Shallow Shad Rap is naturally buoyant and extremely durable...

At a mere 1/8 oz. the Rapala Ultra Light Shad is the smallest, headstrong shad bait Rapala makes. Small in size, but not in features, like a precision internal weight and a classic shad profile, the Ultra Light Shad succeeds where others fail. Running...

The Rapala Jointed Shad Rap has been a trusted fish catcher for years, and for good reason. It just works! The enticing action of the Shad Rap gets amplified by jointing the two sections together to create an intense wobble action and loud rhythmic...

The Rapala DT Series will dive faster and stay in the strike zone longer than any other crankbait. Only the DT Series lures are made from the top seven percent of select balsa wood. Perfectly consistent wood, combined with carefully placed internal...

The Rapala DT Series will dive faster and stay in the strike zone longer than any other crankbait. Only the DT Series lures are made from the top seven percent of select balsa wood. Perfectly consistent wood, combined with carefully placed internal...

The Berkley Flicker Shad Jointed is a welcomed addition to a staple lineup anglers all over the nation trust to fill their live wells. Great for both casting and trolling for walleyes and bass, the original Flicker Shad design now features a...

Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out...

The Berkley Flicker Shad has been a game changer for anglers all over the nation providing top-notch fish catching at a great price. With tons of colors to choose from, the Flicker shad is a go-to choice for many walleye trolling anglers. The premium...

The Berkley Bad Shad is a great addition to any angler's tackle box thanks to a proven design and very enticing action. Diving 5-7ft, the Berkley Bad Shad displays a very attractive side rolling action with its slimmed profile...